Strategic Director, Undergraduate Enrollment Marketing

Butler University; Indianapolis (IN); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Paid time off

Health insurance

Retirement plan

Tuition assistance

Facilities access

LinkedIn Learning

Calm app

WSJ/Economist/NYT subscriptions

Bookstore discounts

Job summary

Butler University in Indianapolis seeks an Undergraduate Enrollment Marketing Director to lead integrated marketing and communications for all undergraduate audiences, including first-year, transfer, and international students, plus emerging models like Founder’s College and Butler Overseas.

The Director supervises enrollment marketing staff and partners with Enrollment Management while guiding cross-functional University Marketing to align priorities.

Qualifications

• 7–10 years in enrollment marketing or similar role.
• Bachelor’s degree in marketing, communications or related field.
• Strong understanding of enrollment landscape and data-driven lifecycles.
• Proficiency with CRM (Slate) and marketing automation platforms.
• Excellent writing/editing for high school audiences and influencers.
• Experience in strategic marketing across print, email, digital, and advertising.
• Strong project management and cross-functional collaboration.

Responsibilities

• Direct development of integrated enrollment marketing and communication strategies across print, email, digital, social, and web channels for all undergraduate audiences.
• Lead day-to-day operations, set priorities, manage budget and external vendors, and supervise staff.
• Support recruitment efforts including student search, visits, events, travel, yield and aid packaging.
• Develop and lead strategies to bring new education models to market (Butler Overseas, Founder’s College).
• Collaborate with Enrollment Management and campus partners to inform visit programs and brand messaging.
• Partner on growth and lead generation, evaluate tools, lead sources and marketing partners.
• Oversee onboarding communications for housing, registration, and orientation.

Skills

CRM (Slate)

Marketing automation

Strategic marketing

Copywriting

Project management

Cross-functional collaboration

Budget management

Education

Bachelor's degree in marketing/communications

Tools

Slate CRM

Job description

Butler University in Indianapolis seeks an Undergraduate Enrollment Marketing Director to lead integrated marketing and communications for all undergraduate audiences, including first-year, transfer, and international students, plus emerging models like Founder’s College and Butler Overseas.

The Director supervises enrollment marketing staff and partners with Enrollment Management while guiding cross-functional University Marketing to align priorities.