Director Undergraduate Enrollment Marketing

Butler University; Indianapolis (IN); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Paid time off

Health insurance

Retirement plan

Tuition assistance

Facilities access

LinkedIn Learning

Calm app

WSJ/Economist/NYT subscriptions

Bookstore discounts

Job summary

Butler University in Indianapolis seeks an Undergraduate Enrollment Marketing Director to lead integrated marketing and communications for all undergraduate audiences, including first-year, transfer, and international students, plus emerging models like Founder’s College and Butler Overseas.

The Director supervises enrollment marketing staff and partners with Enrollment Management while guiding cross-functional University Marketing to align priorities.

Qualifications

• 7–10 years in enrollment marketing or similar role.
• Bachelor’s degree in marketing, communications or related field.
• Strong understanding of enrollment landscape and data-driven lifecycles.
• Proficiency with CRM (Slate) and marketing automation platforms.
• Excellent writing/editing for high school audiences and influencers.
• Experience in strategic marketing across print, email, digital, and advertising.
• Strong project management and cross-functional collaboration.

Responsibilities

• Direct development of integrated enrollment marketing and communication strategies across print, email, digital, social, and web channels for all undergraduate audiences.
• Lead day-to-day operations, set priorities, manage budget and external vendors, and supervise staff.
• Support recruitment efforts including student search, visits, events, travel, yield and aid packaging.
• Develop and lead strategies to bring new education models to market (Butler Overseas, Founder’s College).
• Collaborate with Enrollment Management and campus partners to inform visit programs and brand messaging.
• Partner on growth and lead generation, evaluate tools, lead sources and marketing partners.
• Oversee onboarding communications for housing, registration, and orientation.

Skills

CRM (Slate)

Marketing automation

Strategic marketing

Copywriting

Project management

Cross-functional collaboration

Budget management

Education

Bachelor's degree in marketing/communications

Tools

Slate CRM

Job description

Position Overview

The Undergraduate Enrollment Marketing Director provides strategicleadership for Butler’s undergraduate enrollment marketing efforts,developing and executing integrated marketing and communicationstrategies that support institutional recruitment goals. This roleleads enrollment marketing efforts for all undergraduate audiences,including traditional residential first-year, transfer, andinternational students, as well as emerging education models suchas Founder’s College and Butler Overseas. The Director supervisesundergraduate enrollment marketing staff and works in closepartnership with Enrollment Management while leadingcross-functional collaboration across University Marketing totranslate enrollment priorities into coordinated, high-qualityexecution.

Responsibilities

• Direct the development of integrated enrollment marketing andcommunication strategies across print, email, digital, social, andweb channels for all undergraduate audiences, including traditionalresidential first-year, transfer, and international students, aswell as new education models such as Founder’s College and ButlerOverseas. Develop and execute targeted marketing strategies for keyinfluencer audiences—including parents and families, schoolcounselors, and educators—to strengthen visibility with prospectivestudents.
  
  
• Lead day-to-day undergraduate enrollment marketing operations,setting priorities and serving as the primary point of contact forcampus partners. Translate enrollment priorities into integratedmarketing strategies and lead cross-functional University Marketingteams through a matrix model to deliver them. Superviseundergraduate enrollment marketing staff, manage the Admissioncommunications budget, and oversee external vendors.
  
  
• Support Admission and Financial Aid recruitmentefforts—including student search, application generation, visitsand events, travel, decision release, yield, and financial aidpackaging—by developing and managing effective enrollment marketingand communication strategies.
  
  
• Develop and lead enrollment marketing strategies to bring newand emerging educational models to market (e.g., Butler Overseas,Founder’s College), establishing scalable go-to-market frameworksthat support growth.
  
  
• Collaborate with Enrollment Management and campus partners toinform and enhance campus visit and event programming, contributingenrollment marketing strategy, audience perspective, and brand andmessaging guidance to strengthen the overall prospective studentexperience.
  
  
• Partner with Enrollment Management on undergraduate marketgrowth and student search strategy, managing lead generationvendors and communications and leading ongoing evaluation of tools,lead sources, and marketing partners.
  
  
• Lead communication strategy for incoming student processes andkey onboarding milestones (e.g., Housing, New Student Registration,Orientation), partnering with campus units to deliver a cohesivetransition from admission through matriculation.
  
  

Required Qualifications

• 7–10 years of relevant experience in an enrollment marketing,higher education marketing, or enrollmentmanagement/admission/recruitment role.
  
  
• Bachelor’s degree in marketing, communications, or a relatedfield.
  
  
• Strong understanding of the enrollment landscape, trends, andbusiness processes; fluency in enrollment data and prospectivestudent lifecycles.
  
  
• Strong proficiency with CRM (Slate) and marketing automationplatforms, with the ability to translate enrollment strategy intoaudience segmentation, communication journeys, campaign workflows,personalization, and performance measurement.
  
  
• Exceptional writing and editing skills, with the ability toadapt messaging to resonate with high school–aged students andtheir influencers.
  
  
• Proven success in marketing competencies, including strategicmarketing plan development, print media and direct mail,CRM/marketing automation, email marketing, and advertising.
  
  
• Strong project and workflow management skills, with the abilityto prioritize and execute multiple high-impact initiativessimultaneously while aligning teams and stakeholders around sharedgoals.
  
  
• Ability to interpret campaign performance insights and use datato inform decision-making and continuous improvement.
  
  
• Demonstrated skill in building relationships and workingeffectively with cross-functional partners across a complexorganization.
  
  
• Ability to lead teams, supervise staff, and lead strategyacross multiple departments.
  
  

Preferred Qualifications

• Prior budget management experience
  
  
• Proficiency in Slate CRM or related CRM platform
  
  

BU Benefits and Perks

Please check out Butler’sTotal Rewards website to learn more about our benefitofferings, which include:

• Paid Time Off and Holidays :
  • 20- 28 days of paid time off (vacation and PTO days) per Fiscalyear
  • 8 Paid Holidays
    • In addition, a paid Winter Break between Christmas Eve and NewYear’s Day
  • Paid Parental Leave (after 1 year of full-time employment)
• Health :
  • Comprehensive medical, dental, and vision plans includingdisability and life insurance programs
• Retirement :
  • 10% employer contribution after 1 year of full-timeemployment
• Tuition Assistance :
  • Tuition Exchange Program for Dependents
  • Remission of tuition for classes taken at Butler for employees,spouses, and dependent children.
    • Eligibility after 9 months of full-time employment
    • Employees & spouses- undergraduate/graduate degrees
    • Dependents (under age 26)- undergraduate degree
    • Covers tuition only
• Butler Facilities Access, Discounts and Perks :
  • Access to Butler’s on-site fitness facility and libraries forfull-time staff and faculty
  • LinkedIn Learning Courses
  • Free premium subscription to the Calm App
  • Free subscription to the WSJ, The Economist, and NYT
  • Discount at the College Bookstore
  • Discount on select Athletic and Arts/Events CenterPerformances

About Us

Butler University is a private, nationally recognized comprehensiveuniversity encompassing seven colleges: Arts, Business,Communication, Education, Liberal Arts & Sciences, Pharmacy& Health Sciences and Founder's College. Approximately 4,500undergraduate and 1,000 graduate and doctoral students are enrolledat Butler, representing 46 states and 24 countries.

Join us at the crossroads of tradition & transformation. Acareer at Butler University offers more than just a job—it’s anopportunity to join a dedicated, innovative, and supportivecommunity grounded in equity, academic excellence, and meaningfulimpact. Aligned with Boldly Butler, our strategic plan, faculty andstaff play a vital role in delivering transformational learningexperiences, enriching our campus and community, and ensuring athriving Butler for generations to come.

Butler University is an equal opportunity employer. We welcomeapplications from all individuals, regardless of age, sex, race,religion, color, disability, protected veteran status, nationalorigin, or any other legally protected category.