Enrollment Marketing Director

The University of North Carolina; Greensboro (NC); On-site; USD 85,000 - 90,000; Full time

Job summary

University of North Carolina at Greensboro (UNC Greensboro) seeks a Director of Enrollment Communications to lead the enrollment marketing vertical within University Communications. You will partner with Undergraduate Admissions, Financial Aid, the Registrar, the Graduate School, and other units to translate enrollment goals into strategic marketing plans and compelling messaging across channels.

You will oversee campaigns, CRM communications, and marketing operations while guiding a team of

Qualifications

• Bachelor’s degree required with 7+ years in marketing/communications/enrollment marketing or related field.
• Experience developing and implementing strategic marketing plans that support institutional objectives.
• Experience building partnerships across departments and with senior leaders.
• Knowledge of multi-channel communications, data-informed decision making, and CRM-supported communications.
• Supervisory experience with coaching and mentoring staff.

Responsibilities

• Serve as the primary marketing liaison to Enrollment Management leadership and campus partners.
• Direct enrollment marketing campaigns, communication plans, and recruitment initiatives.
• Oversee CRM communications, digital engagement, and marketing operations.
• Lead enrollment communications team and manage resources and budgets.
• Measure performance with data-driven insights and optimize campaigns.

Skills

Strategic marketing planning

Cross-department collaboration

CRM and digital marketing knowledge

People leadership

Education

Bachelor’s degree in Marketing, Communications, enrollment management, or related field

Master’s degree in Marketing, Communications, Higher Education Administration, Business Administration, or related field

Tools

CRM platforms (Slate a plus)

Marketing automation

Job description

University of North Carolina at Greensboro (UNC Greensboro) seeks a Director of Enrollment Communications to lead the enrollment marketing vertical within University Communications. You will partner with Undergraduate Admissions, Financial Aid, the Registrar, the Graduate School, and other units to translate enrollment goals into strategic marketing plans and compelling messaging across channels.

You will oversee campaigns, CRM communications, and marketing operations while guiding a team of