Strategic Enrollment Marketing Lead

Volt Edu; Granville Township (OH); On-site; USD 95,000 - 125,000; Full time

Benefits offered by this job

10% retirement contribution

22 vacation days

3 floating holidays

Healthcare benefits

Paid campus closure during holidays

Free parking and gym access

Free courses for employees

Job summary

Denison University seeks an experienced Associate Director, Enrollment Marketing & Communication to lead admissions communications and marketing initiatives that engage prospective students, families, and college counselors throughout the recruitment and enrollment process.

Reporting to the Associate Vice President for Admission & Enrollment Marketing, the role uses Slate CRM to create targeted campaigns, analyze engagement data, and translate insights into strategic messaging and program plans.

Qualifications

• Bachelor’s degree required.
• At least five years in education admission or related field.
• CRM experience with independent query creation and campaign scheduling.
• Strong analytical skills to interpret recruitment data and inform strategy.
• Excellent writing, editing, and verbal communication skills.
• Ability to manage multiple priorities autonomously in a deadline-driven environment.

Responsibilities

• Lead development, coordination, and execution of admission marketing and communication plans.
• Plan and execute integrated communications across email, digital, web, social, print, and direct mail.
• Develop audience-specific messaging with admission colleagues and campus partners.
• Coordinate communications with college counselors for timely engagement.
• Use Slate CRM to build targeted communications, run queries, and develop reports.
• Analyze engagement, campaign responses, trends, and conversion outcomes; advise on adjustments.
• Coordinate with University Communications for consistent messaging and workflows.
• Coordinate messaging for Financial Aid and Student Accounts with relevant offices.
• Monitor enrollment marketing practices and market trends to identify opportunities.
• Manage third-party marketing vendors, tools, and platforms involved in enrollment communications.
• Manage multiple projects with priorities and build strong internal/external relationships.

Skills

Slate CRM

Analytical reporting

Campaign management

Excellent writing

Cross-functional collaboration

Education

Bachelor's degree

Job description

Denison University seeks an experienced Associate Director, Enrollment Marketing & Communication to lead admissions communications and marketing initiatives that engage prospective students, families, and college counselors throughout the recruitment and enrollment process.

Reporting to the Associate Vice President for Admission & Enrollment Marketing, the role uses Slate CRM to create targeted campaigns, analyze engagement data, and translate insights into strategic messaging and program plans.