Assistant Director, Digital Acquisition & Donor Engagement

Duke University; Durham (NC); Hybrid; USD 63,000 - 98,000; Full time

Job summary

Duke University is seeking an Assistant Director, Digital Acquisition in Durham, NC, to lead digital engagement and fundraising journeys across SOM and DUHS. You will manage our Eloqua platform, align with Salesforce workflows, and ensure data-driven donor experiences at scale.

Responsibilities include designing complex email journeys, landing pages, and forms; coordinating with marketing teams; and driving impactful stewardship while maintaining HIPAA-conscious practices.

Qualifications

• Bachelor's degree required.
• 3 years progressive fundraising/marketing experience in a team environment.
• Proven verbal and written communication skills and computer experience with Windows.
• Occasional travel required.

Responsibilities

• Platform Management/Automation:Be a team expert on digital acquisition strategy and manage Eloqua assets.
• Platform Management/Automation:Maintain data quality and integration workflows.
• Platform Management/Automation:Develop audience segments and automated campaigns; troubleshoot issues.
• Analytics & Optimization:Coordinate with analytics to measure ROI and engagement.
• Strategic Fundraising Initiatives:Develop digital cultivation journeys and fundraising content.
• Strategic Fundraising Initiatives:Partner with Marketing to share stories and recognize donors.
• Analytics & Optimization:Monitor budgets and drive continuous improvement.

Skills

Communication skills

Engagement journeys

Donor campaigns

Analytical skills

Marketing automation

Eloqua & Salesforce

HTML/CSS knowledge

Scheduling & deadlines

Team collaboration

Fundraising experience

Education fundraising knowledge

Education

Bachelor's degree

Tools

Eloqua

Salesforce

Job description

Duke University is seeking an Assistant Director, Digital Acquisition in Durham, NC, to lead digital engagement and fundraising journeys across SOM and DUHS. You will manage our Eloqua platform, align with Salesforce workflows, and ensure data-driven donor experiences at scale.

Responsibilities include designing complex email journeys, landing pages, and forms; coordinating with marketing teams; and driving impactful stewardship while maintaining HIPAA-conscious practices.