Strategic Director, Collegiate Sponsorships & Partnerships

Tech Sales Jobs; Dallas (TX); Sur place; USD 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

Medical benefits

Dental benefits

Vision benefits

401(k) + Match

Paid time off

12+ holidays

Résumé du poste

Learfield is seeking a Commercial Partnerships Director to accelerate high-value sponsorship sales across collegiate properties and national brands. Based in Dallas with occasional travel, you will lead data-driven prospecting, create integrated marketing solutions, and negotiate contracts in collaboration with university partners and internal teams.

The role emphasizes strategic asset positioning, revenue growth, and cross-team mentorship to deliver measurable partner value while representing

Qualifications

• Eight (8) or more years of experience in business development, sponsorship sales, partnerships, or related roles within sports, media, or entertainment.
• Demonstrated success securing high-value partnerships and navigating complex stakeholder environments.
• Strong understanding of higher education institutions, particularly collegiate athletics and campus branding.
• Demonstrated success collaborating across departments and with external partners.
• Excellent communication, negotiation, presentation, and relationship-building skills.
• Willingness to travel regularly and work flexible hours to support university schedules.

Responsabilités

• Proactively identify and pursue new business opportunities using data-driven prospecting tools.
• Develop and sell integrated marketing solutions across Learfield assets, including naming rights opportunities and other premium sponsorship assets, including jersey patches, field logos, court logos, and emerging inventory.
• Cultivate and maintain strategic partnerships with national and regional brands, leveraging the ability to negotiate and finalize business contracts while ensuring seamless execution and fulfillment in collaboration with both local properties and the Partnership Management team.
• Serve as a strategic resource to university and sales teams by developing asset positioning, valuation, packaging, and commercialization strategies that maximize revenue and long-term partner value.
• Coach and support field teams throughout the partnership development process by sharing insights, strategies, and best practices that strengthen prospecting, negotiation, and activation efforts.
• Provide thought leadership and subject matter expertise on collegiate sponsorship trends, premium inventory monetization, and partnership best practices.
• Identify and evaluate emerging market opportunities, sponsorship trends, and innovative inventory offerings that create value for university partners and brand clients.
• Build and maintain strong relationships with local property teams and key internal stakeholders to support partnership growth and organizational objectives.
• Represent the organization at industry conferences, campus meetings, client presentations, and other key events.
• Travel regularly to meet with university stakeholders, support field teams, and advance strategic business development initiatives (approximately 30–50%).

Connaissances

Business development

Sponsorship sales

Negotiation

Strategic partnerships

Relationship building

Formation

Bachelor's degree

Description du poste

Learfield is seeking a Commercial Partnerships Director to accelerate high-value sponsorship sales across collegiate properties and national brands. Based in Dallas with occasional travel, you will lead data-driven prospecting, create integrated marketing solutions, and negotiate contracts in collaboration with university partners and internal teams.

The role emphasizes strategic asset positioning, revenue growth, and cross-team mentorship to deliver measurable partner value while representing