Strategic Digital Sales Leader

NBC5; South Burlington (VT); Presencial; USD 80 000 - 100 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Medical benefits

Dental

Vision

401(k) Matching

Paid Time Off

Parental Leave

LGBTQ+ Health Services

Resumo da oferta

Hearst Television, the NBC affiliates serving the Burlington, VT / Plattsburgh, NY market, seeks a Digital Sales Manager to lead and expand digital revenue. This strategic, leadership role focuses on developing teams, driving client outcomes, and strengthening digital revenue in a fast-evolving, digital-first environment.

You will mentor Account Executives, support weekly and quarterly sales planning, and partner with Local Sales to craft strategies that align with client goals.

Qualificações

• Strong understanding of digital marketing and cross-platform media.
• Experience generating revenue through new business development and account growth across multiple platforms.
• Ability to create persuasive presentations, respond to RFPs, and align solutions to client goals.
• Knowledge of pricing strategy and inventory management to maximize revenue opportunities.
• Strong analytical and problem-solving skills with sound business judgment.
• Effective communication and relationship-building skills with clients, agencies, and internal teams.
• Ability to coach, support, and collaborate with sellers to drive team performance.
• Experience supporting negotiations and contributing to successful client agreements.
• Ability to manage priorities, support forecasting, and contribute to revenue growth.
• Proficiency with WideOrbit, Kantar, and One Domain or WO Media Office.
• Valid driver's license and reliable automobile.
• Related military experience will be considered

Responsabilidades

• Lead strategy and execution of digital revenue growth in support of station sales goals.
• Partner with the Local Sales Manager to support weekly, quarterly, and annual sales strategies and planning.
• Foster a performance-oriented culture by setting clear expectations and supporting team accountability.
• Coach, support, and mentor Account Executives through regular sessions to strengthen digital expertise and sales effectiveness.
• Evaluate seller performance, identify development opportunities, and provide ongoing coaching to improve results.
• Deliver digital training and education to local and national sales teams to build capability and confidence.
• Identify and support new digital revenue opportunities, including non-traditional and emerging solutions.
• Support negotiation of digital advertising opportunities, ensuring strong positioning and alignment with client goals.
• Develop strategic responses to client and agency RFPs, with a focus on driving new and incremental business.
• Build and maintain client and agency relationships to drive retention and growth.
• Partner with AEs to develop and deliver integrated digital marketing solutions.
• Support digital revenue forecasting and maintain visibility into performance; manage budgets with attention to efficiency and outcomes.
• Review insertion orders and sales documentation to ensure accuracy and consistency.

Conhecimentos

Digital marketing

Cross-platform media

Revenue growth

Pricing strategy

Analytics

Client communication

Team coaching

Forecasting

Negotiations

Ferramentas

WideOrbit

Kantar

One Domain

WO Media Office

Descrição da oferta de emprego

Hearst Television, the NBC affiliates serving the Burlington, VT / Plattsburgh, NY market, seeks a Digital Sales Manager to lead and expand digital revenue. This strategic, leadership role focuses on developing teams, driving client outcomes, and strengthening digital revenue in a fast-evolving, digital-first environment.

You will mentor Account Executives, support weekly and quarterly sales planning, and partner with Local Sales to craft strategies that align with client goals.