Digital Sales Leader: Drive Revenue & Team Growth

Plattsburgh; Burlington (VT); Híbrido; USD 80.000 - 100.000; Jornada completa

Descripción de la vacante

Hearst Television’s WPTZ/WNNE in the Burlington–Plattsburgh market is seeking a Digital Sales Manager to lead the growth of digital revenue, mentor a dynamic sales team, and align digital solutions with client goals. This role emphasizes strategic leadership in a fast-evolving, digital-first environment.

You will shape sales strategy, coach Account Executives, and collaborate with cross-platform teams to deliver measurable client outcomes and drive revenue.

Formación

• Strong understanding of digital marketing and cross-platform media.
• Experience generating revenue through new business development.
• Ability to create persuasive presentations, respond to RFPs, and align solutions to client goals.
• Knowledge of pricing strategy and inventory management to maximize revenue opportunities.
• Strong analytical and problem-solving skills with sound business judgment.
• Effective communication and relationship-building skills with clients, agencies, and internal teams.
• Ability to coach, support, and collaborate with sellers to drive team performance.
• Experience supporting negotiations and contributing to successful client agreements.

Responsabilidades

• Lead the strategy and execution of digital revenue growth in support of station sales goals.
• Partner with the Local Sales Manager to support weekly, quarterly, and annual sales strategies and planning.
• Foster a performance-oriented culture by setting clear expectations and supporting team accountability.
• Coach, support, and mentor Account Executives to strengthen digital expertise and sales effectiveness.
• Evaluate seller performance, identify development opportunities, and provide ongoing coaching to improve results.
• Deliver digital training and education to both local and national sales teams to build capability and confidence.
• Identify and support new digital revenue opportunities, including non-traditional and emerging solutions.
• Support negotiation of digital advertising opportunities, ensuring strong positioning and alignment with client goals.
• Develop strategic responses to client and agency RFPs, with a focus on driving new and incremental business.
• Build and maintain client and agency relationships to drive retention and growth.
• Partner with AEs to develop and deliver integrated digital marketing solutions.
• Support digital revenue forecasting and maintain visibility into performance.
• Manage budgets related to digital initiatives with attention to efficiency and outcomes.
• Review insertion orders and sales documentation to ensure accuracy and consistency.

Conocimientos

Digital marketing

Cross-platform media

Sales leadership

RFP responses

Pricing strategy

Analytical skills

Client relationship management

Team coaching

Forecasting

Negotiation

Ad tech platforms

Herramientas

WideOrbit

Kantar

One Domain

WO Media Office

Descripción del empleo

Hearst Television’s WPTZ/WNNE in the Burlington–Plattsburgh market is seeking a Digital Sales Manager to lead the growth of digital revenue, mentor a dynamic sales team, and align digital solutions with client goals. This role emphasizes strategic leadership in a fast-evolving, digital-first environment.

You will shape sales strategy, coach Account Executives, and collaborate with cross-platform teams to deliver measurable client outcomes and drive revenue.