Digital Sales Manager at Hearst Television

Plattsburgh; Burlington (VT); Hybrid; USD 80,000 - 100,000; Full time

Job summary

Hearst Television’s WPTZ/WNNE in the Burlington–Plattsburgh market is seeking a Digital Sales Manager to lead the growth of digital revenue, mentor a dynamic sales team, and align digital solutions with client goals. This role emphasizes strategic leadership in a fast-evolving, digital-first environment.

You will shape sales strategy, coach Account Executives, and collaborate with cross-platform teams to deliver measurable client outcomes and drive revenue.

Qualifications

• Strong understanding of digital marketing and cross-platform media.
• Experience generating revenue through new business development.
• Ability to create persuasive presentations, respond to RFPs, and align solutions to client goals.
• Knowledge of pricing strategy and inventory management to maximize revenue opportunities.
• Strong analytical and problem-solving skills with sound business judgment.
• Effective communication and relationship-building skills with clients, agencies, and internal teams.
• Ability to coach, support, and collaborate with sellers to drive team performance.
• Experience supporting negotiations and contributing to successful client agreements.

Responsibilities

• Lead the strategy and execution of digital revenue growth in support of station sales goals.
• Partner with the Local Sales Manager to support weekly, quarterly, and annual sales strategies and planning.
• Foster a performance-oriented culture by setting clear expectations and supporting team accountability.
• Coach, support, and mentor Account Executives to strengthen digital expertise and sales effectiveness.
• Evaluate seller performance, identify development opportunities, and provide ongoing coaching to improve results.
• Deliver digital training and education to both local and national sales teams to build capability and confidence.
• Identify and support new digital revenue opportunities, including non-traditional and emerging solutions.
• Support negotiation of digital advertising opportunities, ensuring strong positioning and alignment with client goals.
• Develop strategic responses to client and agency RFPs, with a focus on driving new and incremental business.
• Build and maintain client and agency relationships to drive retention and growth.
• Partner with AEs to develop and deliver integrated digital marketing solutions.
• Support digital revenue forecasting and maintain visibility into performance.
• Manage budgets related to digital initiatives with attention to efficiency and outcomes.
• Review insertion orders and sales documentation to ensure accuracy and consistency.

Skills

Digital marketing

Cross-platform media

Sales leadership

RFP responses

Pricing strategy

Analytical skills

Client relationship management

Team coaching

Forecasting

Negotiation

Ad tech platforms

Tools

WideOrbit

Kantar

One Domain

WO Media Office

Job description

WPTZ/WNNE, Hearst Television's NBC affiliates serving the Burlington, VT / Plattsburgh, NY market, are seeking a Digital Sales Manager to lead and expand our digital revenue. This is a strategic leadership role for a results-driven sales professional who thrives in a fast-evolving, digital-first environment and is passionate about developing teams and driving measurable client outcomes.

This role offers the opportunity to strengthen digital revenue in a dynamic market, leveraging Hearst's industry-leading tools, data, and cross-platform capabilities. You will contribute to sales strategy, mentor team members, and help evolve how we support client success.

At Hearst Television, you will work alongside passionate professionals who take pride in delivering high-quality content and marketing solutions. You will also be part of a team-oriented culture where your digital expertise and leadership will help drive success in a digital-first environment.

About the Burlington-Plattsburgh Market

Burlington, Vermont, located along the shores of Lake Champlain, is a vibrant city known for its thriving arts scene, innovative business community, and exceptional quality of life. Residents enjoy true four-season living, with opportunities for sailing and kayaking in the summer, world-class skiing in the winter, and some of the most beautiful fall foliage in the country. The area offers a more balanced and accessible lifestyle than larger metropolitan areas, with short commute times and easy access to nature.

Plattsburgh, New York, offers a welcoming, close-knit community with a revitalized downtown featuring restaurants, shops, and cultural venues. Located on the western shore of Lake Champlain, Plattsburgh provides convenient access to both Burlington and Montreal, allowing residents to enjoy the benefits of a smaller community with access to a broader mix of cultural and economic experiences.

Job Responsibilities

Sales Leadership and Strategy

• Lead the strategy and execution of digital revenue growth in support of station sales goals
• Partner with the Local Sales Manager to support weekly, quarterly, and annual sales strategies and planning
• Foster a performance-oriented culture by setting clear expectations and supporting team accountability

Team Development and Performance

• Coach, support, and mentor Account Executives (AEs) through regular one-on-one and team sessions to strengthen digital expertise and sales effectiveness
• Evaluate seller performance, identify development opportunities, and provide ongoing coaching to improve results
• Deliver digital training and education to both local and national sales teams to build capability and confidence

Revenue Growth and Client Strategy

• Identify and support new digital revenue opportunities, including non-traditional and emerging solutions
• Support negotiation of digital advertising opportunities, ensuring strong positioning and alignment with client goals
• Develop strategic responses to client and agency RFPs, with a focus on driving new and incremental business
• Build and maintain client and agency relationships to drive retention and growth
• Partner with AEs to develop and deliver integrated digital marketing solutions

Operational Excellence and Accountability

• Support digital revenue forecasting and maintain visibility into performance
• Manage budgets related to digital initiatives with attention to efficiency and outcomes
• Review insertion orders and sales documentation to ensure accuracy and consistency

Experience Requirements

• Strong understanding of digital marketing and cross-platform media, including television and digital solutions
• Experience generating revenue through new business development and account growth across multiple platforms
• Ability to create persuasive presentations, respond to RFPs, and align solutions to client goals
• Knowledge of pricing strategy and inventory management to maximize revenue opportunities
• Strong analytical and problem-solving skills with sound business judgment
• Effective communication and relationship-building skills with clients, agencies, and internal teams
• Ability to coach, support, and collaborate with sellers to drive team performance
• Experience supporting negotiations and contributing to successful client agreements
• Ability to manage priorities, support forecasting, and contribute to revenue growth
• Proficiency with WideOrbit, Kantar, and One Domain or WO Media Office
• Valid driver's license and reliable automobile
• Related military experience will be considered

Salary

The estimated base salary range for this role is $80,000 to $100,000. The actual base pay offered will depend on several factors, including transferable skills, work experience, business needs, and other factors permitted by law, and may vary from the stated range where appropriate. The base pay range is subject to change.