Strategic Digital Sales Lead — OTT & Multi-Platform Campaigns

TEGNA Inc.; Denver (CO); On-site; USD 72,000 - 90,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Teladoc virtual care

Spring Health therapy sessions

Paid time off and holidays

Job summary

TEGNA Inc. is seeking a Digital Sales Strategist to assist and strategize with Account Executives, Account Managers, and sales leaders to build digital solutions that drive campaign success through pre-sales order entry, management, and optimization of digital media campaigns.

The role focuses on driving revenue across broadcast, digital, and Streaming (OTT) platforms, leveraging ad-serving interfaces and CRM tools to ensure launch and successful delivery.

Qualifications

• 3-5 years of digital marketing sales support, inside or outside sales experience.
• Expert knowledge of digital sales and marketing with good grasp of OTT and targeted display.
• Google AdWords and IAB certifications highly desirable.
• Proficient in Microsoft Office programs and knowledge of Salesforce or other CRM software.
• Strong presenter and communicator with internal and external customers and partners.
• Demonstrated organizational skills, and ability to multi-task.
• Self-motivation and a strong work ethic are essential attributes.

Responsibilities

• Consistently prospect for new revenue opportunities using client and category insights.
• Upsell current clients by engaging them in the full product line of KUSA KTVD-TV offerings.
• Create custom solutions-driven campaigns that meet client needs across multiple media platforms including broadcast, digital, and Streaming (OTT).
• Seek opportunities to expand relationships with key clients by taking an active role in understanding their business needs and competitive landscape.
• Establish strong relationships with internal team members by providing the Account Management team with clear and concise direction for the successful execution of campaigns.
• Partner with your Account Manager to provide exceptional customer service and contract fulfillment.
• Strategically utilize Matrix and station CRM to manage day-to-day activity, pipeline, and forecasts.
• Positively and professionally represent the media group to the community at events and surrounding businesses.

Skills

Digital marketing sales

OTT & display

Revenue opportunities

Google AdWords

IAB certifications

Microsoft Office

Salesforce/CRM

Presentation & communication

Organization & multitasking

Problem solving

Self-motivation

Tools

CRM software

Job description

TEGNA Inc. is seeking a Digital Sales Strategist to assist and strategize with Account Executives, Account Managers, and sales leaders to build digital solutions that drive campaign success through pre-sales order entry, management, and optimization of digital media campaigns.

The role focuses on driving revenue across broadcast, digital, and Streaming (OTT) platforms, leveraging ad-serving interfaces and CRM tools to ensure launch and successful delivery.