Digital Sales Strategist: Campaigns & OTT Solutions

TEGNA; Denver (CO); On-site; USD 72,000 - 90,000; Full time

Job summary

TEGNA Denver seeks a Digital Sales Strategist to partner with Account Executives and leadership to build digital solutions across broadcast, digital, and streaming platforms. You will lead pre-sales activities, order entry, management, and optimization of campaigns to ensure launch and successful delivery.

In this role you will drive revenue growth, Upsell across media channels and maintain strong client relationships while leveraging CRM tools to forecast and manage pipelines.

Qualifications

• 3-5 years of digital marketing sales support experience.
• Expert knowledge of digital sales and marketing with good grasp of OTT and targeted display.
• Adept at creating new revenue opportunities from synergies between interactive sales and other mediums.
• Google AdWords and IAB certifications highly desirable.
• Proficient in Microsoft Office programs and knowledge of Salesforce or other CRM software.
• Strong presenter and communicator with internal and external customers and partners.
• Demonstrated organizational skills, and ability to multi-task.
• Demonstrate effective problem solving and decision-making skills.
• Proficient with Microsoft Office products.
• Self-motivation and a strong work ethic are essential attributes.

Responsibilities

• Prospect for new revenue opportunities using client insights.
• Upsell current clients across the full product line of TV and digital offerings.
• Create campaigns across broadcast, digital, and Streaming (OTT).
• Expand relationships with key clients by understanding their business and competitive landscape.
• Provide direction for successful campaign execution to the Account Management team.
• Collaborate with Account Manager to deliver exceptional service and contract fulfillment.
• Utilize CRM to manage day-to-day activity, pipeline, and forecasts.
• Represent the media group professionally at events and with partners.

Skills

Digital marketing sales

OTT & display

Revenue opportunities

Presentation skills

Organizational skills

Problem solving

Self-motivation

Strong communicator

Attention to detail

Team collaboration

Tools

Google AdWords

IAB certifications

Microsoft Office

Salesforce

Job description

TEGNA Denver seeks a Digital Sales Strategist to partner with Account Executives and leadership to build digital solutions across broadcast, digital, and streaming platforms. You will lead pre-sales activities, order entry, management, and optimization of campaigns to ensure launch and successful delivery.

In this role you will drive revenue growth, Upsell across media channels and maintain strong client relationships while leveraging CRM tools to forecast and manage pipelines.