Strategic Digital Media Account Executive

TEGNA; Wilkes-Barre (Luzerne County); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical and dental benefits

401(k) with company match

Paid time off and holidays

Teladoc and mental health support

Job summary

TEGNA in the United States is seeking a highly motivated digital media sales account executive to drive revenue by selling streaming and broadcast TV, digital advertising, and content partnerships. The role requires a proven 3+ years track record in digital media sales, consultative selling, strong data analysis, and ability to travel locally to meet clients.

Competitive base plus commission and robust benefits.

Qualifications

• 3+ years of experience in digital media sales or advertising.
• Proven track record of meeting or exceeding sales targets.
• Strong understanding of digital marketing channels and trends.

Responsibilities

• Drive sales by identifying and securing new business across streaming, online video, display, and content marketing.
• Develop and nurture long-term client relationships and identify upsell opportunities.
• Provide consultative solutions by understanding client goals and market trends.
• Research industry trends and competitors to maintain a robust pipeline.
• Craft compelling proposals and pitches with data-driven ROI insights.
• Collaborate with teams to ensure successful campaign execution and optimization.
• Review sales targets and campaign performance with clients and internal stakeholders.
• Coordinate with account management and product teams on campaign strategy and placements.
• Use CRM and prospecting tools to manage activity metrics and quotas.

Skills

Digital media sales

Advertising

CRM software

Negotiation

Communication

Data analytics

Travel locally

Tools

CRM software

Microsoft Office

Google Analytics

DSPs/SSPs

Job description

TEGNA in the United States is seeking a highly motivated digital media sales account executive to drive revenue by selling streaming and broadcast TV, digital advertising, and content partnerships. The role requires a proven 3+ years track record in digital media sales, consultative selling, strong data analysis, and ability to travel locally to meet clients.

Competitive base plus commission and robust benefits.