Digital Sales Strategist: Multi-Platform Campaign Architect

TEGNA, Inc.; Denver, Northern (CO, KY); Hybrid; USD 72,000 - 90,000; Full time

Benefits offered by this job

Medical plan options

401(k) match

Paid time off

Nine paid holidays

Job summary

TEGNA, Inc. is seeking a Digital Sales Strategist to work with Account Executives and Account Managers to build digital solutions.

The role focuses on pre-sales order entry, management, and optimization of campaigns to ensure successful launch and delivery. The position requires 3-5 years in digital marketing sales support, strong communication, and the ability to drive revenue across broadcast, digital, and OTT platforms.

Qualifications

• 3-5 years of digital marketing sales support experience.
• Expert knowledge of digital sales and marketing with OTT and targeted display.
• Adept at creating new revenue opportunities from synergies between interactive sales and other mediums.
• Google AdWords and IAB certifications highly desirable.
• Proficient in Microsoft Office and knowledge of CRM software.
• Strong presenter and communicator with internal and external customers.
• Demonstrated organizational skills, and ability to multi-task.
• Self-motivation and a strong work ethic are essential attributes.

Responsibilities

• Consistently prospect for new revenue opportunities using client and category insights.
• Upsell current clients by engaging them in the full product line of KUSA KTVD-TV offerings.
• Create custom solutions-driven campaigns across broadcast, digital, and Streaming (OTT).
• Expand relationships by understanding client needs and competitive landscape.
• Establish strong relationships with internal team members for campaign execution.
• Partner with your Account Manager for exceptional customer service and contract fulfillment.
• Strategically utilize Matrix and station CRM to manage day-to-day activity, pipeline, and forecasts.
• Represent the media group at events and surrounding businesses.

Skills

Digital sales

OTT advertising

Display ads

CRM (Salesforce)

Microsoft Office

Presentation

Communication

Tools

Salesforce

Job description

TEGNA, Inc. is seeking a Digital Sales Strategist to work with Account Executives and Account Managers to build digital solutions.

The role focuses on pre-sales order entry, management, and optimization of campaigns to ensure successful launch and delivery. The position requires 3-5 years in digital marketing sales support, strong communication, and the ability to drive revenue across broadcast, digital, and OTT platforms.