Omnichannel Media Planner - DSP & OTT Strategy

TEGNA Inc.; New York (NY); On-site; USD 65,000 - 70,000; Full time

Benefits offered by this job

Healthcare benefits

401(k) plan

PTO

Job summary

TEGNA Inc., via Premion, seeks a strategic Sales Planner to craft omnichannel media plans across CTV/OTT, Display, and more, coordinating with Sales, Client Services, Ad Ops, and Audience/Data Solutions to drive digital campaigns.

The ideal candidate has 3+ years in pre-sales or digital media planning, strong DSP knowledge, and advanced Excel/Salesforce skills, with a knack for optimization.

Qualifications

• 3+ years in pre-sales, digital media planning, DSP buying, or account management.
• Strong understanding of DSP/SSP ecosystems and audience targeting strategies.
• Experience with media planning tools, inventory forecasting, and proposal software.
• Advanced Excel, PowerPoint, and Salesforce skills required.

Responsibilities

• Partner with internal Sales teams to develop omnichannel media plans (CTV/OTT, Display, Audio, Native).
• Own pre-sales workflow from intake to proposal, aligning with client KPIs and inventory.
• Act as subject matter expert on DSP offerings, including audience segments and targeting.
• Provide recommendations based on reach, historical performance, and pacing benchmarks.
• Maintain fluency in performance- and impression-based planning models to meet KPIs.
• Assist in inventory forecasting and budget allocation with Planning Leadership.

Skills

DSP/SSP ecosystems

Digital media planning

Pre-sales experience

Omnichannel buying models

Education

Bachelor’s degree in Marketing, Business, Media, or related field

Tools

Excel

PowerPoint

Salesforce

Job description

TEGNA Inc., via Premion, seeks a strategic Sales Planner to craft omnichannel media plans across CTV/OTT, Display, and more, coordinating with Sales, Client Services, Ad Ops, and Audience/Data Solutions to drive digital campaigns.

The ideal candidate has 3+ years in pre-sales or digital media planning, strong DSP knowledge, and advanced Excel/Salesforce skills, with a knack for optimization.