Strategic Digital Media Planner - Hybrid, Americas

the LEGO Group; Boston (MA); Hybrid; Confidential; Full time

Benefits offered by this job

Hybrid Working

Bonus scheme

Colleague Discount

Job summary

The LEGO Group is seeking a Senior Media Planning Associate to shape data-driven digital advertising across the Americas, including the US, Canada and Latin America. You will guide strategy, manage campaigns and collaborate with cross-functional teams to align media with brand and commercial goals.

Join a team that blends creativity and data, delivering campaigns that connect with audiences while balancing long-term brand equity with short-term performance.

Qualifications

• Planned media across key campaigns from initial planning through execution.
• Managed campaign planning and execution across an integrated mix of paid media channels.
• Delivered digital and programmatic advertising campaigns that supported brand and commercial objectives.
• Applied evolving privacy and regulatory requirements to digital and programmatic media planning and campaign execution.

Responsibilities

• Support LEGO Group’s media strategy and campaign management across the US, Canada and Latin America, connecting regional activity with wider brand and business priorities.
• Champion consumer-focused planning and buying, using data to balance long-term brand equity with immediate campaign performance.
• Help ensure media investments follow global standards and deliver meaningful returns.
• Bring paid-media guidance to leadership, brand managers and other internal and external partners.
• Explore developments in artificial intelligence, retail media and the changing use of third‑party cookies.
• Turn emerging opportunities into practical improvements across campaign strategy and execution.

Skills

Planned media

Campaign planning

Digital campaigns

Privacy compliance

Tools

The Trade Desk

Amazon DSP

DV360

Job description

The LEGO Group is seeking a Senior Media Planning Associate to shape data-driven digital advertising across the Americas, including the US, Canada and Latin America. You will guide strategy, manage campaigns and collaborate with cross-functional teams to align media with brand and commercial goals.

Join a team that blends creativity and data, delivering campaigns that connect with audiences while balancing long-term brand equity with short-term performance.