Senior Digital Media Planner — Hybrid & Data-Driven Campaigns

Lego Group; Boston (MA); Hybrid; USD 84,000 - 127,000; Full time

Benefits offered by this job

Family care leave

Life and disability insurance

Headspace wellbeing app

Colleague discount

Bonus scheme

Job summary

LEGO Group is seeking a Senior Media Planning Associate to drive data-driven digital advertising across the Americas, including the US, Canada and Latin America. You will guide strategy, support investment decisions and lead campaign management by coordinating cross-functional teams to develop cohesive media plans that align with brand and commercial goals.

The role emphasizes consumer-focused planning, balancing long-term brand equity with short-term performance, and evolving with privacy

Qualifications

• Planned media across key campaigns from initial planning through execution.
• Managed campaign planning and execution across an integrated mix of paid media channels.
• Delivered digital and programmatic advertising campaigns that supported brand and commercial objectives.
• Applied evolving privacy and regulatory requirements to digital and programmatic media planning and campaign execution.

Responsibilities

• Designed integrated media plans showing how channels work together across the consumer journey.
• Built media plans supporting both immediate campaign performance and long-term brand growth.
• Used The Trade Desk, Amazon DSP and DV360 to plan or execute digital media campaigns.

Skills

Planned media planning

Campaign strategy

Digital & programmatic ads

Privacy & regulatory compliance

Tools

The Trade Desk

Amazon DSP

DV360

Job description

LEGO Group is seeking a Senior Media Planning Associate to drive data-driven digital advertising across the Americas, including the US, Canada and Latin America. You will guide strategy, support investment decisions and lead campaign management by coordinating cross-functional teams to develop cohesive media plans that align with brand and commercial goals.

The role emphasizes consumer-focused planning, balancing long-term brand equity with short-term performance, and evolving with privacy