Senior Media Planning Lead – Americas (Digital & Programmatic)

1012 LEGO Systems, Inc.; Boston (MA); Hybrid; USD 84,000 - 127,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Headspace & wellbeing

Colleague discount

Bonus scheme

Workplace defined in advert

Hybrid working model

Job summary

LEGO Systems, Inc. is seeking a Senior Media Planning Associate to lead data-driven media planning across the Americas, including the US, Canada and Latin America.

You’ll guide strategy and execution, support investment decisions and bring cross-functional teams together to create cohesive media plans aligned with brand and commercial goals. You’ll build campaigns using The Trade Desk, Amazon DSP and DV360, while applying evolving privacy requirements and focusing on measurable returns.

Qualifications

• Experience planning media campaigns from strategy through execution.
• Ability to manage campaign planning and execution across paid channels.
• Track record delivering digital and programmatic campaigns aligned with brand goals.
• Apply evolving privacy and regulatory requirements to media planning.

Responsibilities

• Deliver data-driven media plans across the Americas with cross-functional teams.
• Guide campaign strategy and execution to balance brand and commercial goals.
• Support investment decisions and optimize media buys for performance.
• Turn emerging opportunities into practical improvements across strategy and execution.
• Collaborate with leadership, brand managers and partners to connect media choices with outcomes.

Skills

Media planning

Campaign management

Digital advertising

Privacy compliance

Tools

The Trade Desk

Amazon DSP

DV360

Job description

LEGO Systems, Inc. is seeking a Senior Media Planning Associate to lead data-driven media planning across the Americas, including the US, Canada and Latin America.

You’ll guide strategy and execution, support investment decisions and bring cross-functional teams together to create cohesive media plans aligned with brand and commercial goals. You’ll build campaigns using The Trade Desk, Amazon DSP and DV360, while applying evolving privacy requirements and focusing on measurable returns.