AMS Senior Media Planning Associate

the LEGO Group; Boston (MA); Hybrid; Confidential; Full time

Benefits offered by this job

Hybrid Working

Bonus scheme

Colleague Discount

Job summary

The LEGO Group is seeking a Senior Media Planning Associate to shape data-driven digital advertising across the Americas, including the US, Canada and Latin America. You will guide strategy, manage campaigns and collaborate with cross-functional teams to align media with brand and commercial goals.

Join a team that blends creativity and data, delivering campaigns that connect with audiences while balancing long-term brand equity with short-term performance.

Qualifications

• Planned media across key campaigns from initial planning through execution.
• Managed campaign planning and execution across an integrated mix of paid media channels.
• Delivered digital and programmatic advertising campaigns that supported brand and commercial objectives.
• Applied evolving privacy and regulatory requirements to digital and programmatic media planning and campaign execution.

Responsibilities

• Support LEGO Group’s media strategy and campaign management across the US, Canada and Latin America, connecting regional activity with wider brand and business priorities.
• Champion consumer-focused planning and buying, using data to balance long-term brand equity with immediate campaign performance.
• Help ensure media investments follow global standards and deliver meaningful returns.
• Bring paid-media guidance to leadership, brand managers and other internal and external partners.
• Explore developments in artificial intelligence, retail media and the changing use of third‑party cookies.
• Turn emerging opportunities into practical improvements across campaign strategy and execution.

Skills

Planned media

Campaign planning

Digital campaigns

Privacy compliance

Tools

The Trade Desk

Amazon DSP

DV360

Job description

Job Description

Just imagine shaping digital media campaigns that connect the LEGO® brand with millions of fans and customers. Then make it real.

About The Role

As our Senior Media Planning Associate, you’ll help deliver data-driven digital advertising across the Americas, including the US, Canada and Latin America. You’ll guide campaign strategy and execution, support investment decisions and lead campaign management by bringing cross-functional teams together to develop cohesive media plans that align with brand and commercial goals.

Required Qualifications

• Planned media across key campaigns from initial planning through execution.
• Managed campaign planning and execution across an integrated mix of paid media channels.
• Delivered digital and programmatic advertising campaigns that supported brand and commercial objectives.
• Applied evolving privacy and regulatory requirements to digital and programmatic media planning and campaign execution.

Preferred Qualifications

• Designed integrated media plans showing how channels work together across the consumer journey.
• Built media plans supporting both immediate campaign performance and long-term brand growth.
• Used The Trade Desk, Amazon DSP and DV360 to plan or execute digital media campaigns.

What You’ll Build

• Support the LEGO Group’s media strategy and campaign management across the US, Canada and Latin America, connecting regional activity with wider brand and business priorities.
• Champion consumer-focused planning and buying, using data to balance long-term brand equity with immediate campaign performance.
• Help ensure media investments follow global standards and deliver meaningful returns.
• Bring paid-media guidance to leadership, brand managers and other internal and external partners.
• Explore developments in artificial intelligence, retail media and the changing use of third‑party cookies.
• Turn emerging opportunities into practical improvements across campaign strategy and execution.

If you’ve worked in a role where you planned and delivered digital or programmatic campaigns, you’ll feel at home here. What matters most is your ability to connect media choices with clear consumer, brand and commercial outcomes.

Life on the team

You’ll join a team where creativity meets data and where responsible marketing matters. We share perspectives openly, build strong working relationships and help one another turn complex media questions into clear action. You’ll bring confidence when guiding partners while staying curious about new platforms, technologies and consumer behaviors.

What Success Looks Like

You’ll help create a consistent, consumer‑focused media approach across the Americas while keeping campaigns responsive to a changing advertising ecosystem. As the landscape develops, you’ll strengthen how the team approaches technology, privacy and media investment. You’ll work closely with leadership, brand managers, internal teams and external partners to turn strategy into campaigns that connect with audiences and deliver against business goals.

Additional details on this position

• No relocationassistanceis offered for this position.

Compensation

The salary for this position has a range of $84,488.00 - $126,732.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

What’s in it for you?

Here are some of what to expect

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
• Your workplace Your workplace will be the office, store or factory specified in this advert.
• Hybrid Working Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Learn more about our benefits, culture and workplace experience here

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.