Senior Brand Strategy Lead — Create Bold Growth

the LEGO Group; Boston (MA); Hybride; Confidential; Plein temps

Avantages offerts par ce poste

Family Care Leave

Life & Disability Insurance

Headspace Wellbeing

Colleague Discount

Bonus Scheme

Hybrid Work Model

Résumé du poste

LEGO Group in Boston is seeking a Senior Brand Strategist to plan and drive bold brand-led strategies guiding creative campaigns across products and channels. You will translate insights into inspiring briefs, lead cross-functional teams, and optimize campaign impact to grow brand and commercial results.

The role emphasizes storytelling, innovative thinking, and collaboration with top creative talent, with a hybrid 3-day-in-office model in Boston and a focus on play leadership across families

Qualifications

• Demonstrated experience developing and delivering integrated brand strategy within an external creative or advertising agency environment is required
• Extensive experience in strategic planning or similar strategy role, responsible for insight development and creative planning, and communication architecture
• Keen understanding of, and extensive experience in, brand communications
• Wide range of experience working on brands that have created breakthrough work that works
• Background has experience working with, and building real, productive relationships with creative people who span many fields - advertising, video, interactive, print, retail
• Fantastic writing skills, visual storytelling skills, and presentation skills
• React quickly to new information, opinions and direction and strategically pivot when necessary
• Strive to positively influence peer group and cross functional team members
• Work within a flat hierarchy, be a real person an excellent teammate, supporting other Strategists and non-Strategists to succeed together
• Passion for creating communication work that has an impact, that matters and that’s memorable
• Proven experience as a storyteller and communicator; must have past examples of thought leadership

Responsabilités

• Drive creative strategies that deliver exceptional marketing experiences, shift consumer behavior, and maximize brand and commercial growth
• Translate business objectives, consumer insights, and data into breakthrough creative strategies and inspiring briefs
• Lead cross-functional teams across creative, communications, and marketing to deliver culturally relevant, award-worthy campaigns with measurable impact
• Own end-to-end campaign effectiveness, optimizing performance across audiences, channels, and brand and commercial KPIs.
• Uncover culturally influential insights and craft compelling creative narratives that strengthen LEGO brand leadership and maximize marketing effectiveness
• Apply strategic thinking across products, experiences, and channels to elevate creative excellence
• Work closely and productively with the best creative and communications talent on the planet
• Stay ahead of emerging consumer trends, creative thinking, and marketing platforms to continually raise the bar for innovation
• Draw on many different sources of insight and knowledge to weave together a strong creative narrative to position LEGO as a leader in play for children and adults alike

Connaissances

Brand strategy

Strategic planning

Brand communications

Storytelling

Writing skills

Presentation skills

Cross-functional collaboration

Adaptability

Influence

Description du poste

LEGO Group in Boston is seeking a Senior Brand Strategist to plan and drive bold brand-led strategies guiding creative campaigns across products and channels. You will translate insights into inspiring briefs, lead cross-functional teams, and optimize campaign impact to grow brand and commercial results.

The role emphasizes storytelling, innovative thinking, and collaboration with top creative talent, with a hybrid 3-day-in-office model in Boston and a focus on play leadership across families