Senior Digital Media Planning Lead (Americas) – Hybrid

Lego; Boston (MA); Hybrid; USD 84.000 - 127.000; Vollzeit

Benefits dieser Stelle

Family Care Leave

Life & Disability Insurance

Wellbeing programs

Colleague Discount

Bonus Scheme

Hybrid Working

Zusammenfassung

The LEGO Group is seeking a Senior Media Planning Associate to lead data-driven digital advertising across the Americas, including the US, Canada and Latin America. You will guide campaign strategy, support investment decisions and coordinate cross-functional teams to develop cohesive media plans that meet brand and commercial goals.

Join a team balancing consumer-focused planning with performance, ensuring investments align with global standards and deliver meaningful returns.

Qualifikationen

• Planned media across key campaigns from initial planning through execution.
• Managed campaign planning and execution across an integrated mix of paid media channels.
• Delivered digital and programmatic advertising campaigns that supported brand and commercial objectives.
• Applied evolving privacy and regulatory requirements to digital and programmatic media planning and campaign execution.

Aufgaben

• Support LEGO Group's media strategy and campaign management across the US, Canada and Latin America, connecting regional activity with wider brand and business priorities.
• Champion consumer-focused planning and buying, using data to balance long-term brand equity with immediate campaign performance.
• Help ensure media investments follow global standards and deliver meaningful returns.
• Bring paid-media guidance to leadership, brand managers and other internal and external partners.
• Explore developments in artificial intelligence, retail media and the changing use of third-party cookies.
• Turn emerging opportunities into practical improvements across campaign strategy and execution.

Kenntnisse

Media planning

Campaign management

Digital advertising

Privacy & regulations

Tools

The Trade Desk

Amazon DSP

DV360

Jobbeschreibung

The LEGO Group is seeking a Senior Media Planning Associate to lead data-driven digital advertising across the Americas, including the US, Canada and Latin America. You will guide campaign strategy, support investment decisions and coordinate cross-functional teams to develop cohesive media plans that meet brand and commercial goals.

Join a team balancing consumer-focused planning with performance, ensuring investments align with global standards and deliver meaningful returns.