Senior Digital Media Planner – Americas Campaigns

The Great Yellow Brick Company; Boston (MA); Hybrid; USD 84,000 - 127,000; Full time

Benefits offered by this job

Hybrid work model

Headspace app

Generous colleague discount

Bonus scheme

Job summary

LEGO Group in Boston is seeking a Senior Media Planning Associate to shape data-driven digital campaigns across the Americas, including the US, Canada, and Latin America.

You will guide strategy, support investment decisions and lead cross-functional collaboration to deliver cohesive media plans aligned with brand and commercial goals. Hybrid work and a comprehensive benefits package are offered.

Qualifications

• Planned media across key campaigns from initial planning through execution.
• Managed campaign planning and execution across an integrated mix of paid media channels.
• Delivered digital and programmatic advertising campaigns that supported brand and commercial objectives.
• Applied evolving privacy and regulatory requirements to digital and programmatic media planning and campaign execution.

Responsibilities

• Support the LEGO Group’s media strategy and campaign management across the US, Canada and Latin America.
• Champion consumer-focused planning and buying, using data to balance long-term brand equity with immediate campaign performance.
• Help ensure media investments follow global standards and deliver meaningful returns.
• Collaborate with leadership, brand managers and external partners to turn strategy into campaigns.

Skills

Media planning

Campaign management

Data-driven decision making

Cross-functional collaboration

Tools

The Trade Desk

Amazon DSP

DV360

Job description

LEGO Group in Boston is seeking a Senior Media Planning Associate to shape data-driven digital campaigns across the Americas, including the US, Canada, and Latin America.

You will guide strategy, support investment decisions and lead cross-functional collaboration to deliver cohesive media plans aligned with brand and commercial goals. Hybrid work and a comprehensive benefits package are offered.