Strategic Digital Media Lead - Campaign Optimization

Boston Scientific

Marlborough (MA)

Hybrid

USD 107,000 - 203,000

Full time

6 days ago

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Job summary

Boston Scientific is seeking a Digital Media Performance Manager to drive media strategy, optimization, and governance across channels. You will partner with Marketing, Analytics, and agencies to maximize campaign impact and ensure compliance with privacy standards in a fast-paced, collaborative environment.

This role requires 7+ years in digital media, strong analytical skills, and experience with programmatic and DSPs.

Qualifications

Bachelor’s degree required.
7+ years in digital media planning and campaign execution across display/programmatic, SEM and social.
Familiarity with HIPAA, DAA, NAI privacy regulations and handling customer data.
Proficiency with programmatic ad serving platforms and DSPs.
Strong analytical skills to interpret data, identify trends and drive decisions.
Understanding of digital media KPIs including lead generation.

Responsibilities

Define digital media strategy across divisions and optimize channel investment to maximize performance.
Lead test-and-learn media strategies with Analytics, agency, and partners to drive incremental value.
Develop audience strategies for HCP/DTR/DTP segments and coordinate cross-unit opportunities.
Collaborate with Global Brand Marketing and agencies to develop brand media campaigns.
Partner with Corporate Analytics to align measurement and data standards across campaigns.