Digital Media Performance Leader

Boston Scientific Gruppe; Marlborough (MA); Hybrid; USD 107,000 - 203,000; Full time

Job summary

Boston Scientific in Marlborough, MA is seeking a Digital Media Performance Manager to drive media strategy and campaign optimization, partnering with Analytics and Digital Marketing to maximize enterprise impact. The role reports to the Senior Group Manager of Performance Marketing within a fast-paced, collaborative team.

The position emphasizes privacy governance, cross-functional leadership, and ongoing capability building, including AI-driven approaches and scalable tools.

Qualifications

• 7+ years in digital media planning and campaign execution across display, SEM, and social.
• Familiarity with HIPAA, DAA, NAI and global privacy trends.
• Proficiency with programmatic ad serving platforms, social media, and DSPs.
• Strong analytical skills to interpret data and drive actionable decisions.
• Understanding of digital media KPIs including lead generation.

Responsibilities

• Define strategic digital media roles and optimize channel investments.
• Lead test-and-learn strategies with Analytics and agency partners.
• Develop audience strategies across HCP/DTR/DTP segments.
• Collaborate with Global Brand Marketing and agencies on brand campaigns.
• Align measurement with enterprise data strategy and standards.
• Establish governance for consent signals and data-use rules across campaigns.
• Provide direction to agencies to ensure channel execution aligns with business objectives.
• Educate teams on emerging media capabilities and AI opportunities.
• Build scalable tools and templates for better visibility of digital media.

Skills

Digital media planning

Campaign execution

Data analysis

Programmatic advertising

Social media management

DSP familiarity

Privacy compliance

Job description

Boston Scientific in Marlborough, MA is seeking a Digital Media Performance Manager to drive media strategy and campaign optimization, partnering with Analytics and Digital Marketing to maximize enterprise impact. The role reports to the Senior Group Manager of Performance Marketing within a fast-paced, collaborative team.

The position emphasizes privacy governance, cross-functional leadership, and ongoing capability building, including AI-driven approaches and scalable tools.