Digital Media Performance Manager

Boston Scientific Gruppe; Marlborough (MA); On-site; USD 107,000 - 203,000; Full time

Job summary

Boston Scientific in Marlborough, MA is seeking a Digital Media Performance Manager to drive media strategy and campaign optimization, partnering with Analytics and Digital Marketing to maximize enterprise impact. The role reports to the Senior Group Manager of Performance Marketing within a fast-paced, collaborative team.

The position emphasizes privacy governance, cross-functional leadership, and ongoing capability building, including AI-driven approaches and scalable tools.

Qualifications

• 7+ years in digital media planning and campaign execution across display, SEM, and social.
• Familiarity with HIPAA, DAA, NAI and global privacy trends.
• Proficiency with programmatic ad serving platforms, social media, and DSPs.
• Strong analytical skills to interpret data and drive actionable decisions.
• Understanding of digital media KPIs including lead generation.

Responsibilities

• Define strategic digital media roles and optimize channel investments.
• Lead test-and-learn strategies with Analytics and agency partners.
• Develop audience strategies across HCP/DTR/DTP segments.
• Collaborate with Global Brand Marketing and agencies on brand campaigns.
• Align measurement with enterprise data strategy and standards.
• Establish governance for consent signals and data-use rules across campaigns.
• Provide direction to agencies to ensure channel execution aligns with business objectives.
• Educate teams on emerging media capabilities and AI opportunities.
• Build scalable tools and templates for better visibility of digital media.

Skills

Digital media planning

Campaign execution

Data analysis

Programmatic advertising

Social media management

DSP familiarity

Privacy compliance

Job description

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Diversity - Innovation - Caring - Global Collaboration - Winning Spirit- High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

About the role:

The Digital Media Performance Manager assumes a pivotal role in implementing media best practices, tests, and processes throughout the enterprise. Collaborating closely with our AOR and Digital Marketing Managers, this individual will drive optimization aimed at maximizing impact with our customers. Responsibilities of this role include managing the relationship with our AOR, collaborating with our analytics team on cross-enterprise reporting, and spearheading ongoing campaign optimization efforts to ensure BSC achieves its holistic media KPIs and goals. Well-qualified candidates possess prior experience in Healthcare Professional and/or Direct-to-Patient roles, with demonstrated proficiency in managing media strategy across all paid digital platforms including Search, Social, Programmatic, Endemic, etc.
This individual contributor role reports directly to the Senior Group Manager of Performance Marketing and will be joining a dynamic team characterized by its fast-paced nature, thoughtfulness, attention to detail, skillfulness, supportiveness, and collaboration.

Work model, sponsorship, relocation:

At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our Marlborough, Massachusetts, or Arden Hills, Minnesota, office at least three days per week. Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time. Relocation assistance is not available for this position at this time.

Your Responsibilities Will Include:

Media Strategy & Performance Optimization

• Partner with Digital Marketing Managers across divisions to define the strategic role of digital media, optimize channel investment and campaign performance, and translate traffic, behavioral, and conversion data into actionable recommendations.
• Lead test-and-learn media strategies with Analytics, agency, and commercial partners, using data-driven experimentation to drive incremental value.
• Develop audience strategies across HCP/DTR/DTP segments, identifying overlap, opportunities for coordination, and efficiencies across business units.
• Lead the development and execution of BSC brand media campaigns in collaboration with the Global Brand Marketing manager and agency partners.

Measurement, Privacy & Media Governance

• Partner with Corporate Analytics to align media measurement and campaign tracking with enterprise data strategy and standards.
• In partnership with Privacy, IT, Analytics, agency, and platform partners, establish governance and QA processes to ensure consent signals and approved data-use rules are accurately implemented across campaign platforms, agency workflows, and measurement solutions.
• Serve as Boston Scientific's subject matter expert for media brand safety, partnering with agencies, media platforms, and key technology partners.

Cross-Functional & Agency Leadership

• Partner across Marketing and leadership to align media strategy and execution with broader business priorities.
• Serve as a strategic advisor to Digital Marketing teams and provide direction and oversight to agency partners to ensure channel execution aligns with business objectives.

Capability Building & Innovation

• Educate business teams on emerging media capabilities, technologies, and opportunities to improve customer and patient engagement.
• Evaluate and advance the responsible use of AI in digital media, including opportunities to improve audience strategy, campaign optimization, creative effectiveness, measurement, and operational efficiency, in alignment with enterprise AI, privacy, and data governance standards.
• Build scalable tools, templates, and processes that improve the consistency, execution, and visibility of digital media across the organization.

Required Qualifications:

• A minimum of 7 years of experience in digital media planning and campaign execution across channels such as display/programmatic, SEM, and social.
• Familiarity with customer data and global privacy regulations and emerging trends (HIPAA, DAA, NAI, etc.).
• Proficiency in working with programmatic ad serving platforms, social media and DSPs.
• Strong analytical skills to interpret data/results, discern trends/key findings, and drive actionable decisions.
• Understanding of digital media key performance indicators, including lead generation metrics.
  

Preferred Qualifications:

• Experience in healthcare, life sciences, or another regulated industry.
• Agency or in-platform media management experience
• Excellent communication and writing skills.
• Ability to stay agile and adaptable to changes in the digital landscape and business priorities.
• Excellent analytical and problem-solving skills.
• Exceptional project management skills and attention to detail.
• Ability to prioritize tasks, multitask, and manage time efficiently.
• Outstanding interpersonal skills in developing relationships and leading by influence.
• Demonstrated ability to lead cross-functional teams and challenge the status quo.
• Experience in healthcare, life sciences, or another regulated industry.
• Ability to stay agile and adaptable to changes in the digital landscape and business priorities.
  

Requisition ID:633791

Minimum Salary: $106800

Maximum Salary: $202900

The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see www.bscbenefitsconnect.com— will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.

Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

Boston Scientific transforms lives through innovative medical technologies that improve the health of patients around the world. As a global medical technology leader for more than 45 years, we advance science for life by providing a broad range of high-performance solutions that address unmet patient needs and reduce the cost of healthcare. Our portfolio of devices and therapies helps physicians diagnose and treat complex cardiovascular, respiratory, digestive, oncological, neurological and urological diseases and conditions. Learn more at www.bostonscientific.com and follow us on LinkedIn .

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.

Nearest Major Market: Boston
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