Senior Media Strategy Lead — Data-Driven Growth

BioSpace; Cambridge (MA); On-site; USD 130,000 - 170,000; Full time

Job summary

Sanofi is seeking a Senior Manager, Media Strategy & Planning to lead strategic media efforts for designated brands and therapeutic areas in Cambridge, MA. You will partner with Brand Marketing, Analytics, Omnichannel, Digital, Finance, and agencies to drive media strategy, planning, and performance management across Consumer and HCP campaigns.

The ideal candidate brings deep digital media experience, strong data-driven decision-making, and the ability to operate independently in a matrixed

Qualifications

• Bachelor's degree required or equivalent.
• 7+ years of experience in media strategy/digital marketing/related roles.
• Strong media planning and activation knowledge across channels.
• Experience with dashboards and performance data to drive insights.

Responsibilities

• Lead media strategy for designated brands/therapeutic areas.
• Translate objectives and data into strategic media plans and recommendations.
• Develop inputs for audience strategy, channel roles, and campaign priorities.
• Create clear, actionable presentations to align stakeholders on plans and investments.
• Collaborate with analytics and agency partners to optimize performance.

Skills

Media strategy

Digital marketing

Performance marketing

Stakeholder management

Education

Bachelor's degree in any field

Tools

Power BI

Tableau

Google Analytics

Job description

Sanofi is seeking a Senior Manager, Media Strategy & Planning to lead strategic media efforts for designated brands and therapeutic areas in Cambridge, MA. You will partner with Brand Marketing, Analytics, Omnichannel, Digital, Finance, and agencies to drive media strategy, planning, and performance management across Consumer and HCP campaigns.

The ideal candidate brings deep digital media experience, strong data-driven decision-making, and the ability to operate independently in a matrixed