Strategic Digital Marketing/Omnichannel Manager

The Fountain Group; McDaniel Heights (DE); Hybrid; USD 90,000 - 103,000; Full time

Job summary

The Fountain Group in Wilmington, DE is seeking a senior digital strategy leader to drive omnichannel marketing for pharmaceutical HCP and patient campaigns. You will guide digital media channels, develop customer journeys, and influence brand teams through data-driven recommendations.

Ideal candidates bring 5-7 years of digital strategy leadership, agency or pharma experience, and comfort with stakeholder management. This is a hybrid role in Wilmington with a 6+ month duration.

Qualifications

• 5-7 years of relevant experience in digital strategy/marketing.
• Pharma experience and/or agency background preferred.
• Must be able to work onsite in Wilmington, DE at least 3 days per week (60% in-office).
• Strong ability to influence brand teams and drive customer engagement.

Responsibilities

• Lead omnichannel digital strategy for HCP and patient campaigns.
• Develop and optimize journeys across websites, email, and CRM/SMS.
• Build and maintain relationships with key stakeholders and brands.
• Present strategic recommendations to senior leadership and drive alignment.

Skills

Digital strategy leadership

Omnichannel strategy

Stakeholder management

Communication

Education

Bachelor's degree or equivalent

Tools

CRM platforms

Job description

Pay: $65 - $75/Hour

Location Wilmington, DE (Hybrid)

Duration: 6+ months

Overview

• The role is highly strategic—not operational, delivery, or program management focused.
• Candidates should have strong experience in digital marketing and omni-channel strategy, ideally within the pharmaceutical industry supporting both HCP (physician) and patient campaigns.
• Experience with multiple digital media channels (websites, email, CRM/SMS) and optimizing user journeys to drive customer engagement and conversion.
• Should be comfortable making recommendations, building stakeholder relationships, and influencing brand teams.
• Communication, stakeholder management, and ability to present ideas/strategies are highly valued.
• Prioritization skills are important - must be able to balance needs across HCP and patient campaigns and multiple brand initiatives.

Qualifications

• Agency experience is highly preferred due to the fast-paced, client-service nature (but strong pharma in-house experience is also considered). Requires a more specialized combination of omnichannel strategy, connected customer experience, HCP/pharma expertise, and strategic leadership.

• Work experience shows hands-on digital strategy leadership.
• 5-7 years of relevant experience required; educational background is less important than direct experience.
• Must be able to work onsite in Wilmington, DE at least 3 days per week (60% in-office policy), but can be flexible for the right candidate and open to 2 days if needed - however, full-time conversion would require 3 days in office.
• Candidates must be strategic, not just operational or technical; must demonstrate digital expertise relevant to customer engagement strategy (not program management or purely operational backgrounds).
• Previous experience at digital/healthcare agencies like Digitas Health, Click Health, or Publicis is acceptable.

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