Senior Marketing Associate

AllSTEM Connections; Plainsboro Township (NJ); Hybrid; USD 65,000 - 90,000; Full time

Job summary

AllSTEM Connections in Plainsboro, NJ, is seeking a Senior Marketing Associate to lead omnichannel marketing efforts in a hybrid role (2–3 days onsite). You will coordinate campaigns across email, web, and paid media, liaise with brand teams and agencies, and help prepare promotional assets for launches, with a strong focus on measurement and analytics.

The ideal candidate has a marketing-focused degree, 2+ years of digital marketing experience, and excellent communication skills.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Communications, Digital Media, or related field.
• 2+ years of experience in digital marketing, omnichannel coordination, campaign execution, or analytics.
• Strong analytical skills with ability to translate data into insights and recommendations.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Outlook, Word).
• Strong organizational skills with ability to manage multiple priorities.
• Excellent verbal and written communication skills.

Responsibilities

• Help manage tactical execution of campaigns across email, web, paid media, and field channels.
• Coordinate with brand teams, omnichannel operations, and external agencies to ensure timely deployment.
• Assist in preparing promotional assets for launch, including tagging validation, QA/QC, and platform testing.
• Monitor tactic status and ensure tracking readiness across channels.
• Ensure Measurement Readiness & Governance.
• Validate tagging and tracking to ensure tactics are measurable and functioning as intended.
• Maintain documentation and measurement standards across brands.
• Partner with cross-functional stakeholders to ensure campaign metrics align with strategy.
• Drive Measurement Strategy & Performance Insights.
• Develop brand- and portfolio-level measurement strategies aligned to campaign objectives and trigger logic.
• Analyze raw utilization and performance data to identify trends, drivers of underperformance, and optimization opportunities.
• Provide actionable recommendations to improve channel performance.
• Support structured testing and optimization initiatives.
• Partner with BIS and Data Science to define business requirements for dashboard enhancements.
• Contribute to standardization of KPIs across products and channels.
• Support development of executive-level reporting to articulate omnichannel business value.

Skills

Analytical skills

MS Office

Communication skills

Campaign coordination

Education

Bachelor's degree in Marketing/Business/Analytics/Communications/Digital Media

Tools

Veeva CRM

Job description

Job Title: Senior Marketing Associate (Hybrid)

Duration: 2 years

Location: Plainsboro, NJ 08536

Qualifications:

Work Schedule - Hybrid (2-3 days onsite per week)

• Bachelor's degree required (Marketing, Business, Analytics, Communications, Digital Media, or related field)
• 2+ years of experience in digital marketing, omnichannel coordination, campaign execution, or analytics
• Strong analytical skills with ability to translate data into insights and recommendations
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Outlook, Word)
• Strong organizational skills with ability to manage multiple priorities
• Excellent verbal and written communication skills

Preferred Qualifications

• Experience with omnichannel marketing in pharmaceutical/biotech environments
• Familiarity with marketing automation or CRM platforms (e.g., Veeva)
• Experience defining KPIs and measurement frameworks
• Exposure to dashboard reporting tools or working with data/IT partners

Responsibilities:

Work Schedule - Hybrid (2-3 days onsite per week)

• Help manage tactical execution of campaigns across email, web, paid media, and field channels
• Coordinate with brand teams, omnichannel operations, and external agencies to ensure timely deployment
• Assist in preparing promotional assets for launch, including tagging validation, QA/QC, and platform testing
• Monitor tactic status and ensure tracking readiness across channels
• Ensure Measurement Readiness & Governance
• Validate tagging and tracking to ensure tactics are measurable and functioning as intended
• Maintain documentation and measurement standards across brands
• Partner with cross-functional stakeholders to ensure campaign metrics align with strategy
• Drive Measurement Strategy & Performance Insights
• Develop brand- and portfolio-level measurement strategies aligned to campaign objectives and trigger logic
• Analyze raw utilization and performance data to identify trends, drivers of underperformance, and optimization opportunities
• Provide actionable recommendations to improve channel performance
• Support structured testing and optimization initiatives
• Partner with BIS and Data Science to define business requirements for dashboard enhancements
• Contribute to standardization of KPIs across products and channels
• Support development of executive-level reporting to articulate omnichannel business value