Strategic Digital Marketing Leader (B2B Growth)

Victaulic; Easton (Northampton County); On-site; USD 110,000 - 160,000; Full time

Job summary

Victaulic, headquartered in Easton, PA, seeks a Digital Marketing Manager to lead strategy, execution, and performance across all digital channels. This role drives alignment with brand guidelines and business goals, directing a cross-functional team to accelerate growth and optimize campaigns.

The candidate will own audience activation, budgeting, and vendor relationships while collaborating with Brand and IT to advance digital capabilities and performance.

Qualifications

• 10–15 years of B2B digital marketing experience, proven track record of scaling teams
• Strong analytical instincts with ability to derive strategy from data
• Hands-on experience with paid media, SEO, web, email, social, and analytics

Responsibilities

• Set the overall digital marketing strategy aligned to brand identity and growth objectives
• Lead omnichannel campaigns spanning paid, organic, web, email, and social
• Build and manage the digital budget ensuring resources align with priorities
• Lead a cross-functional digital marketing team and remove roadblocks to deliver results
• Partner with Brand Manager and IT to ensure consistent messaging and platform development

Skills

B2B digital marketing

Team leadership

Google Ads

GA4

Marketing automation

Tools

Google Ads

GA4

Marketing automation

Job description

Victaulic, headquartered in Easton, PA, seeks a Digital Marketing Manager to lead strategy, execution, and performance across all digital channels. This role drives alignment with brand guidelines and business goals, directing a cross-functional team to accelerate growth and optimize campaigns.

The candidate will own audience activation, budgeting, and vendor relationships while collaborating with Brand and IT to advance digital capabilities and performance.