Digital Marketing Manager

Victaulic; Easton (Northampton County); On-site; USD 110,000 - 160,000; Full time

Job summary

Victaulic, headquartered in Easton, PA, seeks a Digital Marketing Manager to lead strategy, execution, and performance across all digital channels. This role drives alignment with brand guidelines and business goals, directing a cross-functional team to accelerate growth and optimize campaigns.

The candidate will own audience activation, budgeting, and vendor relationships while collaborating with Brand and IT to advance digital capabilities and performance.

Qualifications

• 10–15 years of B2B digital marketing experience, proven track record of scaling teams
• Strong analytical instincts with ability to derive strategy from data
• Hands-on experience with paid media, SEO, web, email, social, and analytics

Responsibilities

• Set the overall digital marketing strategy aligned to brand identity and growth objectives
• Lead omnichannel campaigns spanning paid, organic, web, email, and social
• Build and manage the digital budget ensuring resources align with priorities
• Lead a cross-functional digital marketing team and remove roadblocks to deliver results
• Partner with Brand Manager and IT to ensure consistent messaging and platform development

Skills

B2B digital marketing

Team leadership

Google Ads

GA4

Marketing automation

Tools

Google Ads

GA4

Marketing automation

Job description

Job DescriptionVICTAULICTitle: Digital Marketing ManagerLocation: Corporate Headquarters / Easton, PennsylvaniaEmployment Type: Full-TimeDepartment/Function: Marketing / Digital MarketingImmigration sponsorship: NoABOUT VICTAULICVictaulic, headquartered in Easton, Pennsylvania, is the global leader in mechanical pipe joining solutions, delivering advanced technologies and engineering services to address complex piping challenges faced by engineers, site owners and contractors. Since 1919, our innovative solutions have improved construction productivity and reduced risks, ensuring projects are completed safely, on time, and within budget. With over 6,000 employees spanning 50+ locations worldwide, our teams are dedicated to delivering advanced technologies and engineering expertise that address real-world challenges across a wide range of industries.Our sustainable solutions, made from high quality, graded scrap steel, promote circular construction by making piping systems infinitely reconfigured and minimizing environmental impact. Today, our high-quality products are used in more than 140 countries, supporting some of the world’s most critical and prestigious structures.[This facility is an OSHA VPP Star Site, reflecting our commitment to maintaining the highest standards of workplace safety through cooperative efforts between management and employees.]Include the VPP Star Site statement above only for locations that hold active VPP certification. Remove for non-VPP sites or non-US postings.An Industry Leader With a Heart as Big as Its Ambition and InnovationAt Victaulic, we’re committed to constructing a better world for and with our people.Let’s Build a Better World Together.Our commitment to our people is built on four pillars:We build from within.We stand behind our people.We foster an environment for constant learning.We engineer change for a more stable and sustainable world.YOUR IMPACT STARTS HEREThis is a strategic leadership role built to unlock the next level of digital marketing at Victaulic. The Digital Marketing Manager is tasked with removing roadblocks, introducing new capabilities, and accelerating the work that has already been started — elevating a growing digital marketing function into a true, measurable growth driver for the business. This leader owns strategy, execution, and performance across all digital channels and brings the experience, vision, and presence to drive alignment across the organization and push digital marketing forward with urgency and intention. The right candidate is a builder and an accelerator — someone who sees what is possible, develops the people and processes to get there, and earns trust at every level of the organization.WHAT YOU’LL BUILD & OWNStrategy & DirectionSet the overall digital marketing strategy aligned to Victaulic's brand identity and growth objectivesOwn omnichannel campaign development spanning paid, organic, web, email, and socialDefine audience activation priorities in partnership with Market LeadsBring and continuously develop a broad vendor and agency partner network - leveraging those relationships not just for execution, but as a source of strategic counsel, industry insight, and emerging capabilityEnsure all digital activations are in lockstep with brand guidelines and messaging standardsDevelop and manage the digital budget, ensuring effective allocation of resources and alignment with business priorities.Performance & AccountabilityAccountable for developing and implementing a comprehensive lead qualification framework that incorporates all lead sources and aligns with business objectivesMonitor engagement/conversion rates across all digital channels and drive continuous improvementReview campaign performance against targets and course-correct as neededChampion speed of execution without compromising brand alignmentTeam LeadershipLead, develop, and scale a cross-functional digital marketing team spanning Web & Search, Paid Media, and Analytics — removing roadblocks, closing capability gaps, and accelerating the team's ability to deliver measurable resultsEnsure audience segments defined by Market Leads are consistently applied across all digital channelsFoster a culture of data-driven decision-making and continuous optimizationEstablish regular cadences for performance review, digital and campaign audits, and cross-functional alignmentCross-Functional PartnershipPartner closely with the Brand Manager to ensure visual and messaging consistency across all digital outputCollaborate with Market Leads to validate and refine audience segmentationServe as primary marketing liaison with the Information Technology team for digital marketing platform development and infrastructureParticipate in the Customer Segmentation & Journey Map Development, using performance data to inform and update strategyWHAT SETS YOU APART10–15 years of B2B digital marketing experience with a proven track record of evolving and scaling small digital marketing teams into high-performing growth driversDeep understanding of the full digital marketing ecosystem: paid media, SEO, web, email, social, and analytics5+ years leading and developing marketing teams in a B2B environmentStrong analytical instincts — able to synthesize data into clear strategies and prioritiesHands-on experience with Google Ads, Google Analytics 4 (GA4), and marketing automation platformsWHAT WE OFFERBuild A Better CareerCompetitive compensation with performance-based incentivesCareer development programs and internal promotion pathways—we build from withinTuition reimbursement and continuous learning opportunitiesBuild A Better FutureComprehensive health, dental, and vision coverageRetirement savings plans with company matchLife insurance and disability coverageBuild A Better YouPaid time off, holidays, and flexible work arrangements where applicableEmployee Assistance Programs (EAP) and wellness resourcesInclusive, team-oriented culture where people look out for one anotherBuild A Better WorldJoin a company whose products contribute to a safer, more sustainable built environment every day.IMMIGRATION SPONSORSHIPVictaulic does not provide immigration sponsorship (e.g., H-1B, TN, or other work visa sponsorship) for this position. All applicants must be currently authorized to work in the applicable country on a full-time basis without the need for employer-sponsored immigration support now or in the future.This section is standard for US-based postings. It may also be included for positions in the UK, Canada, Australia, and other regions where work authorization is relevant. Adjust or remove based on local requirements and whether the role has been pre-approved for sponsorship by HR leadership.EQUAL EMPLOYMENT OPPORTUNITYVictaulic is an Equal Employment Opportunity (EOE/M/F/Vets/Disabled) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, gender, color, religion, national origin, age, disability, veteran status, sexual orientation, genetic data, or other legally protected status. (Background checks may be required as part of our pre-employment process).For non-US postings, replace with the applicable local equal opportunity or anti-discrimination language required by that country/region.VICTAULIC STAFFING PARTNER COMMUNICATION POLICYAll staffing agencies are strictly forbidden from directly contacting any Victaulic employees, except those within the Human Resources/Talent Acquisition team. All communications, inquiries and candidate submissions must be routed through Victaulic’s Human Resources/Talent Acquisition team. Non-compliance with this policy may result in the suspension of partnership, cancellation of the current contract, and/or the imposition of a mandatory probation period before any future business can resume. Additionally, non-compliance may lead to a permanent ban on future business. This policy ensures a streamlined and compliant recruitment process.Let’s Build a Better World Together.victaulic.com/careers