Proposal Lead: Brand-Driven Proposals & Growth

Victaulic Company; United States; On-site; USD 95,000 - 140,000; Full time

Job summary

Victaulic seeks a strategic Proposals Lead to build a high-performing proposals function within the Marketing department. Reporting to the Marketing Operations Manager, this role will shape scalable processes, content systems, and a culture of brand‑driven excellence.

You will lead end-to-end proposals with Sales, Legal, and SMEs, ensuring on-brand, customer-centric bids that win business, while establishing KPIs and driving continuous improvement across the function.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 7+ years of experience in proposal development or related marketing roles; leadership or building a team preferred.
• Proven success in establishing and optimizing proposal processes, content systems, and team workflows.
• Excellent writing and editing skills with persuasive storytelling and customer focus.
• Strong organizational and project management capabilities; able to juggle priorities.
• Background in B2B marketing, sales enablement, or RFP-heavy industries is a plus.
• Experience with marketing collaboration tools and proposal management platforms.

Responsibilities

• Build the proposals function from the ground up—designing workflows, governance, content systems, and assembling team members.
• Create scalable, efficient proposal processes that reflect urgency and value while ensuring excellence.
• Lead end-to-end development of on-brand, customer-centric proposals from kickoff to close.
• Collaborate cross-functionally with Sales, Sales Ops, Legal, and SMEs to develop high-impact proposals.
• Write, edit, and refine proposal content, ensuring clarity, consistency, and alignment with brand mission.
• Maintain a dynamic content library with reusable proposal elements, product messaging, visuals, and customer success stories.
• Establish and track KPIs (response times, content utilization) to continuously improve performance.
• Champion the proposal function as a strategic marketing asset that ties into brand and sales.

Skills

Proposal development

Team leadership

Persuasive writing

Content management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

Proposal management platforms

Content libraries

Job description

Victaulic seeks a strategic Proposals Lead to build a high-performing proposals function within the Marketing department. Reporting to the Marketing Operations Manager, this role will shape scalable processes, content systems, and a culture of brand‑driven excellence.

You will lead end-to-end proposals with Sales, Legal, and SMEs, ensuring on-brand, customer-centric bids that win business, while establishing KPIs and driving continuous improvement across the function.