Digital Marketing Leader — Growth & Strategy

Victaulic Company; United States; On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Competitive compensation

Tuition reimbursement

Health, dental, vision coverage

Retirement savings with company match

Life insurance and disability coverage

Job summary

Victaulic, a global leader in mechanical pipe joining solutions, seeks a Digital Marketing Manager at its corporate HQ in Easton, PA. This role drives strategy, execution, and performance across all digital channels, partnering with Brand and IT to accelerate growth and maintain brand consistency.

The ideal candidate has a proven track record in B2B marketing, leads diverse teams, and leverages analytics to optimize campaigns.

Qualifications

• 10-15 years of B2B digital marketing experience
• Experience building and scaling digital marketing teams
• Hands-on with Google Ads, GA4, and marketing automation
• Strong analytical instincts
• Collaborates with cross-functional teams

Responsibilities

• Set overall digital marketing strategy aligned with brand and growth objectives
• Own omnichannel campaigns across paid, organic, web, email, and social
• Define audience activation priorities with Market Leads
• Manage digital budget and resource allocation
• Lead and scale the digital marketing team across Web/SEO, Paid Media, and Analytics

Skills

B2B digital marketing

Team leadership

Analytics & data-driven

Tools

Google Ads

GA4

Marketing automation platforms

Job description

Victaulic, a global leader in mechanical pipe joining solutions, seeks a Digital Marketing Manager at its corporate HQ in Easton, PA. This role drives strategy, execution, and performance across all digital channels, partnering with Brand and IT to accelerate growth and maintain brand consistency.

The ideal candidate has a proven track record in B2B marketing, leads diverse teams, and leverages analytics to optimize campaigns.