B2B Digital Marketing Leader: Growth & Strategy

Victaulic Company; Easton (Northampton County); On-site; USD 100,000 - 130,000; Full time

Job summary

The Victaulic Company is looking for a Digital Marketing Manager in Easton, Pennsylvania to lead the digital marketing strategy aligned with brand identity and growth objectives. The right candidate will bring 10–15 years of B2B digital marketing experience, overseeing omnichannel campaigns and developing high-performing teams.

This role emphasizes data-driven decisions, collaboration with cross-functional teams, and the integration of AI tools into marketing workstreams. Join us to elevate our digital marketing efforts!

Qualifications

• 10–15 years of B2B digital marketing experience with a proven track record.
• 5+ years leading and developing marketing teams in a B2B environment.
• Strong analytical instincts and able to synthesize data into strategies.

Responsibilities

• Own omnichannel campaign development across paid, organic, web, email, and social.
• Lead a cross-functional digital marketing team and ensure performance accountability.
• Develop a comprehensive lead qualification framework and monitor engagement rates.

Skills

B2B digital marketing experience

Team leadership

Data analysis

Google Ads

Google Analytics 4

Marketing automation

Cross-functional collaboration

AI integration in marketing

Job description

The Victaulic Company is looking for a Digital Marketing Manager in Easton, Pennsylvania to lead the digital marketing strategy aligned with brand identity and growth objectives. The right candidate will bring 10–15 years of B2B digital marketing experience, overseeing omnichannel campaigns and developing high-performing teams.

This role emphasizes data-driven decisions, collaboration with cross-functional teams, and the integration of AI tools into marketing workstreams. Join us to elevate our digital marketing efforts!