Strategic Digital Fundraising & Alumni Engagement Lead

Georgia State University; Atlanta (GA); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Health benefits

Tuition assistance

Professional development

Cross-campus collaboration

Job summary

Georgia State University Advancement is seeking an Assistant Director of Digital Fundraising & Engagement to lead the university's digital fundraising initiatives and donor engagement efforts. The role reports to the Director of Annual Giving and drives multichannel campaigns to increase alumni giving and philanthropic revenue.

The position manages email marketing, marketing automation, crowdfunding, peer-to-peer fundraising, and related engagement platforms, collaborating across departments to

Qualifications

• Leads digital fundraising and donor engagement initiatives.
• Develops and optimizes multichannel fundraising strategies to increase alumni giving.
• Manages digital fundraising technologies including email marketing and automation.

Responsibilities

• Lead strategist and administrator for Annual Giving's digital fundraising and engagement initiatives.
• Develop and implement multichannel fundraising and engagement strategies to grow philanthropy.
• Collaborate with campus partners to strengthen the donor pipeline and fundraising priorities.
• Oversee operational aspects of Georgia State Day and crowdfunding initiatives.

Skills

Digital fundraising

Donor journeys

Multichannel fundraising

Email marketing

Marketing automation

Peer-to-peer fundraising

Crowdfunding

Donor stewardship

Donor retention

Donor acquisition

Data-informed insights

Tools

CRM systems

Job description

Georgia State University Advancement is seeking an Assistant Director of Digital Fundraising & Engagement to lead the university's digital fundraising initiatives and donor engagement efforts. The role reports to the Director of Annual Giving and drives multichannel campaigns to increase alumni giving and philanthropic revenue.

The position manages email marketing, marketing automation, crowdfunding, peer-to-peer fundraising, and related engagement platforms, collaborating across departments to