Alumni Relations Digital Marketing Strategist

University of Georgia; Kentucky; On-site; USD 51,000 - 62,000; Full time

Job summary

University of Georgia is seeking a Digital Strategist to drive social media and email marketing for the Division of Development and Alumni Relations (DAR). You will coordinate campaigns, plan content, and partner with campus teams to tell the UGA story across platforms.

You will manage calendars, create engaging content, analyze performance, and optimize communications to engage alumni and donors. This role requires collaboration with the DARCOMM team and a strong eye for digital storytelling.

Qualifications

• Bachelor's degree in a related field or equivalent.
• Experience in marketing, advertising, public relations, or related field.
• Experience developing a marketing or communications plan.
• Experience with email marketing.
• Experience with Salesforce Marketing Cloud preferred.
• Experience with web content management systems, specifically WordPress.
• Working knowledge of AP Style is a bonus.
• An eye for design is a bonus.
• Understanding of annual giving and the development function.
• Ability to manage student assistant.

Responsibilities

• Support social media efforts for DAR in partnership with other Digital Strategists.
• Develop social media plans for events and programs and manage the content calendar.
• Coordinate email marketing efforts, including design and distribution in Salesforce Marketing Cloud.
• Plan, write, and publish content across DAR digital properties and newsletters.
• Collaborate with campus partners to align messaging with DAR goals and audience needs.
• Analyze engagement data and adjust campaigns to improve reach and impact.

Skills

Marketing

Advertising

Public relations

Email marketing

Social media strategy

Content planning

Communication

Graphic design basics

Education

Bachelor's degree or equivalent

Tools

Salesforce Marketing Cloud

Hootsuite

Sprout Social

WordPress

Job description

University of Georgia is seeking a Digital Strategist to drive social media and email marketing for the Division of Development and Alumni Relations (DAR). You will coordinate campaigns, plan content, and partner with campus teams to tell the UGA story across platforms.

You will manage calendars, create engaging content, analyze performance, and optimize communications to engage alumni and donors. This role requires collaboration with the DARCOMM team and a strong eye for digital storytelling.