Alumni & Donor Engagement Digital Strategist

University of Georgia; Athens (GA); On-site; USD 60,000 - 90,000; Full time

Job summary

The University of Georgia’s Division of Development and Alumni Relations seeks a Digital Strategist to coordinate social media, email, and paid media campaigns targeting alumni and donors. You will manage content calendars, publish across platforms (Instagram, Facebook, X, TikTok, Threads, LinkedIn), analyze results, and provide recommendations for future content.

This permanent role collaborates with the DARCOMM team to produce newsletters, emails, and web content, while supporting brand

Qualifications

• Bachelor’s degree in a related field or equivalent.
• Experience with digital marketing, email campaigns, and social media management.
• Familiarity with WordPress CMS and digital content systems.
• Knowledge of Salesforce Marketing Cloud is a plus.

Responsibilities

• Coordinate social media, email, and paid media campaigns for alumni and donors.
• Manage content calendar and publish across platforms (Instagram, Facebook, X, TikTok, Threads, LinkedIn).
• Analyze engagement results and provide recommendations for future content.
• Plan and produce newsletters, solicitations, and other email types with the DAR communications team.
• Collaborate with Marketing & Communications and Athletics to share digital content and campaigns.
• Assist in maintaining brand storytelling and data-driven engagement across campaigns.

Skills

Social media management

Email marketing

Content strategy

Project coordination

Writing & editing

Education

Bachelor’s degree in related field

Tools

WordPress

Salesforce Marketing Cloud

Hootsuite

Sprout Social

Job description

The University of Georgia’s Division of Development and Alumni Relations seeks a Digital Strategist to coordinate social media, email, and paid media campaigns targeting alumni and donors. You will manage content calendars, publish across platforms (Instagram, Facebook, X, TikTok, Threads, LinkedIn), analyze results, and provide recommendations for future content.

This permanent role collaborates with the DARCOMM team to produce newsletters, emails, and web content, while supporting brand