Assistant Director, Digital Fundraising & Donor Engagement

Socket.dev; Atlanta (GA); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Generous benefits

Mentorship

Professional development

Job summary

Georgia State University is seeking an Assistant Director of Digital Fundraising & Engagement to lead digital fundraising initiatives, donor journeys, and multichannel campaigns across Annual Giving.

The role manages marketing technologies, collaborates with campus partners, and drives donor acquisition, retention, and donor upgrades using SFMC and related tools. A strong background in email marketing and data-informed strategies is essential.

Qualifications

• Bachelor's degree in strategic communications/marketing and five years of related experience.
• At least 2 years of higher education experience.
• Experience supporting marketing automation platforms, preferably Salesforce Marketing Cloud (SFMC), including Email Studio, Journey Builder and Content Builder.
• Strong knowledge of email marketing best practices, audience segmentation, personalization, and SQL/HTML/CSS.
• Excellent interpersonal, communication, collaboration, and problem-solving skills.

Responsibilities

• Lead strategic and administrative for digital fundraising and engagement.
• Develop multichannel fundraising and engagement campaigns.
• Manage SFMC and related marketing automation tools.
• Collaborate with campus partners to strengthen donor pipeline and engagement.

Skills

SFMC

Email Marketing

Journey Builder

Content Builder

SQL

HTML/CSS

Data Analysis

Communication

Education

Bachelor's degree in strategic communications/marketing

Tools

Salesforce Marketing Cloud

Email Studio

Journey Builder

Content Builder

Job description

Georgia State University is seeking an Assistant Director of Digital Fundraising & Engagement to lead digital fundraising initiatives, donor journeys, and multichannel campaigns across Annual Giving.

The role manages marketing technologies, collaborates with campus partners, and drives donor acquisition, retention, and donor upgrades using SFMC and related tools. A strong background in email marketing and data-informed strategies is essential.