Senior Digital Marketing Strategist — Web, SEO & CRO

Pacific-Northwest-University-of-Health-Science; Yakima (WA); On-site; USD 53,000 - 79,000; Full time

Benefits offered by this job

Health benefits

Paid time off

403(b) with Roth option

Paid holidays

Job summary

Pacific Northwest University of Health Sciences (PNWU) is seeking a Senior Digital Marketing Specialist to own and advance the University’s digital presence, especially PNWU.edu. You will drive strategy, design, development, SEO/AEO, and analytics to support student recruitment, staff recruitment, philanthropy, events, and public awareness.

You will lead accessibility compliance, information architecture, and conversion rate optimization, collaborating with academic and administrative units to

Qualifications

• Bachelor’s degree plus 3–4 years web development in WordPress or similar CMS.
• Experience with accessibility and best practices in web design.
• Strong UI/UX, analytics, SEO, and project-management abilities.

Responsibilities

• Design, builds, maintains, and optimizes webpages, landing pages, and digital experiences to improve usability and conversion rates.
• Develops, manages, and optimizes digital advertising campaigns across Google Ads, Meta, LinkedIn, YouTube, and other channels.
• Creates assets for digital and print in accordance with University brand standards.
• Contributes to departmental planning and strategic initiatives and backs up marketing projects as assigned.
• Performs other related duties as assigned and based on departmental need.

Skills

UI/UX design

Web analytics

SEO

Accessibility

Project management

Team collaboration

Communication skills

Education

Bachelor’s degree in Marketing/Communications/CS

Tools

WordPress

HTML

CSS

JavaScript

Job description

Pacific Northwest University of Health Sciences (PNWU) is seeking a Senior Digital Marketing Specialist to own and advance the University’s digital presence, especially PNWU.edu. You will drive strategy, design, development, SEO/AEO, and analytics to support student recruitment, staff recruitment, philanthropy, events, and public awareness.

You will lead accessibility compliance, information architecture, and conversion rate optimization, collaborating with academic and administrative units to