Strategic Digital Campaign Success Manager

Encoura; Oregon; Hybrid; USD 70,000 - 85,000; Full time

Benefits offered by this job

Health insurance

Retirement contributions

Paid time off

Employee wellness programs

Job summary

Encoura seeks a Digital Client Success Manager to lead strategic and operational contact for assigned digital marketing clients. You will guide campaigns from onboarding through optimization and reporting, aligning with enrollment and marketing objectives.

You will coordinate cross-functional teams, analyze performance, and deliver actionable insights, while growing client relationships and supporting renewals and expanded scope across the portfolio.

Qualifications

• 5+ years of experience in digital marketing, campaign management, client success, account management, or strategic marketing roles.
• Strong understanding of digital marketing solutions including search, social, video, retargeting, connected TV, mobile/geo-fencing, audience targeting, and attribution strategies.
• Hands-on experience with major advertising platforms including Google, Yahoo, Meta, Snapchat, TikTok, LinkedIn, and programmatic advertising platforms.
• Experience using Google Analytics, Google Tag Manager, Domo, and campaign reporting platforms.
• Strong consultative mindset with excellent presentation, communication, and relationship-building skills.
• Ability to explain technical and performance concepts clearly across varying levels of client expertise.
• Exceptional organizational, strategic thinking, problem-solving, and operational management capabilities.
• Ability to manage multiple priorities simultaneously within a fast-paced and evolving environment.
• Experience working with higher education institutions or within higher education environments preferred.
• CLEAR™ identity verification as part of pre-employment screening.

Responsibilities

• Lead day-to-day management of a portfolio of digital marketing clients and campaigns, serving as the primary point of contact for strategic guidance, campaign updates, and ongoing support.
• Coordinate campaign execution across internal teams including Creative, Data Operations, Tracking & Attribution, Digital Operations, and Enrollment Marketing to ensure campaigns launch accurately and on schedule.
• Manage campaign timelines, deliverables, approvals, and operational workflows to maintain a seamless client experience and ensure alignment across departments.
• Monitor campaign pacing, performance, and KPIs while proactively identifying optimization opportunities related to targeting, creative, budget allocation, audience strategy, and conversion performance.
• Analyze reporting data and platform insights to develop strategic recommendations and communicate campaign performance clearly to clients and internal stakeholders.
• Lead recurring client meetings, performance reviews, onboarding discussions, and strategic planning conversations focused on achieving enrollment and marketing objectives.
• Troubleshoot campaign, tracking, reporting, or operational issues while coordinating timely resolution across internal teams and external partners.
• Identify opportunities to strengthen client relationships, support renewals, expand campaign scope, and introduce additional digital marketing strategies aligned with client goals.
• Collaborate cross-functionally to improve internal workflows, operational efficiencies, communication processes, and scalable service delivery standards.
• Stay informed on digital marketing trends, platform capabilities, attribution methodologies, audience strategies, and industry best practices to continuously improve campaign strategy and client outcomes.

Skills

Digital marketing

Campaign management

Client success

Account management

Strategic marketing

Presentation skills

Communication

Time management

Tools

Google Analytics

Google Tag Manager

Domo

Campaign reporting platforms

Google Ads

Yahoo

Meta Ads

TikTok Ads

LinkedIn Ads

Job description

Encoura seeks a Digital Client Success Manager to lead strategic and operational contact for assigned digital marketing clients. You will guide campaigns from onboarding through optimization and reporting, aligning with enrollment and marketing objectives.

You will coordinate cross-functional teams, analyze performance, and deliver actionable insights, while growing client relationships and supporting renewals and expanded scope across the portfolio.