Digital Strategy Lead — Campaign & Growth

OnMediaAdSales; Springfield (MO); On-site; USD 45,000 - 78,000; Full time

Benefits offered by this job

Health, vision, and dental insurance

Education reimbursement up to $5,000/​

401(k) with company match

Paid vacation, holidays and PTO

Employee discounts on services

Training and professional development

Monthly bonus/commission potential

And much more!

Job summary

OnMedia seeks a Digital Strategist to drive digital sales growth in partnership with Account Executives, Digital Specialists, and Sales Management. You will guide campaign strategy, analyze performance, and optimize campaigns across our digital product suite to achieve revenue targets.

The role involves coaching teammates, sharing best practices, and staying current with platform updates. Travel locally with your own vehicle is required.

Qualifications

• Bachelor’s degree or related academic program, or equivalent industry experience.
• 2 - 5 years digital advertising, digital technology, or other digital media sales experience
• Flexibility and ability to multi-task in results-driven environment
• Demonstrated understanding of campaign performance analytics, and digital campaign success
• Strong verbal and written communication skills
• Ability to convey technical and complex information in an uncomplicated way
• Strong problem solving, troubleshooting and collaboration skills
• Strong interpersonal and team skills
• Proficiency in Microsoft Office
• Proficiency with digital advertising strategies
• Superior organizational skills and attention to detail
• Must be willing and able to travel on a local basis utilizing your own vehicle.

Responsibilities

• Partner with Account Executives and Sales Managers across assigned markets to develop, present, and close digital advertising campaigns that align with client objectives and drive revenue growth.
• Serve as the market’s digital subject-matter expert, providing strategic guidance on OnMedia’s digital products, platforms, tools, technology, and best practices.
• Identify and develop digital sales opportunities by partnering with Account Executives to sell OnMedia’s digital suite of products, build compelling proposals, develop and execute customized, results-driven digital marketing strategies, and establish and grow meaningful client relationships that deliver measurable results.
• Monitor campaign performance and analyze data to lead client discussions, identify optimization and upselling opportunities, make actionable recommendations, and proactively resolve campaign, client, and fulfillment issues.
• Lead digital onboarding for new hires, providing training on digital products, sales processes, proposal development, systems, software, and campaign best practices as it relates to our digital suite of products.
• Provide ongoing coaching, training, and development for Account Executives on digital solutions, consultative selling, proposal strategy, campaign performance, and troubleshooting.
• Serve as the primary resource for digital product updates, platform enhancements, process changes, and evolving digital advertising opportunities, ensuring market teams remain informed and equipped for success.
• Track digital sales and campaign performance against established goals.
• Collaborate with other Digital Strategists, Digital Specialists, Sales Management, and cross-functional teams to share best practices, strengthen digital capabilities, and drive overall digital revenue growth for OnMedia.
• Contribute to market leadership and team development through hands-on coaching, strategic oversight, problem-solving, and operational support, building the skills and experience necessary for expanded leadership responsibilities.
• Require regular attendance to report to work per assigned work schedule.
• Perform other duties as assigned.

Skills

Digital advertising sales

Campaign analytics

Communication skills

Team collaboration

Education

Bachelor’s degree or related field

Tools

Microsoft Office

Job description

OnMedia seeks a Digital Strategist to drive digital sales growth in partnership with Account Executives, Digital Specialists, and Sales Management. You will guide campaign strategy, analyze performance, and optimize campaigns across our digital product suite to achieve revenue targets.

The role involves coaching teammates, sharing best practices, and staying current with platform updates. Travel locally with your own vehicle is required.