Strategic Digital Advertising Manager

Nexstar Media Group, Inc.; Harrisburg (Dauphin County); On-site; USD 60,000 - 90,000; Full time

Job summary

Nexstar Media Group, Inc. is seeking a Strategic Account Manager in Harrisburg, PA to drive digital revenue, strengthen advertiser relationships, and craft strategic marketing solutions that deliver measurable business results.

The role serves as the station's digital ads expert, working with the Sales team from prospecting to performance reviews and growth opportunities, using data-driven insights to optimize campaigns.

Qualifications

• Minimum of two years of experience in digital marketing, media sales, strategic account management, or a related field.
• Strong understanding of digital advertising solutions, audience targeting, and campaign analytics.
• Proven ability to present and recommend strategic marketing solutions that drive measurable results.
• Excellent verbal and written communication skills with the ability to explain complex concepts to clients and teams.

Responsibilities

• Partner with Account Executives to develop and execute customized digital advertising strategies aligned with client objectives.
• Support revenue goals by identifying opportunities for new business, account growth, renewals, and upselling.
• Serve as a subject matter expert on digital advertising products, analytics, and attribution.
• Conduct market research and audience analysis to identify opportunities and provide strategic recommendations.
• Participate in client meetings and sales presentations to provide digital marketing expertise.
• Collaborate across teams to ensure alignment between strategy, execution, and client expectations.

Skills

Digital marketing

Media sales

Account management

Consultative selling

Data analysis

Tools

CRM systems

Analytics platforms

Audience research tools

Job description

Nexstar Media Group, Inc. is seeking a Strategic Account Manager in Harrisburg, PA to drive digital revenue, strengthen advertiser relationships, and craft strategic marketing solutions that deliver measurable business results.

The role serves as the station's digital ads expert, working with the Sales team from prospecting to performance reviews and growth opportunities, using data-driven insights to optimize campaigns.