B2B Demand Gen Strategist for SaaS Growth

RELIAS; Morrisville (NC); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

401k match

Flexible PTO

Parental leave

Health insurance coverage

Job summary

Relias is a mission-driven company improving clinical and financial outcomes for healthcare organizations through its Relias Platform of connected solutions. The Demand Generation Specialist will plan, execute, and optimize multi-channel campaigns that drive demand for Relias B2B SaaS solutions and contribute to pipeline and bookings goals.

The role involves campaign ownership, collaboration across Sales, Product Marketing, and Digital Marketing, and leveraging AI-enabled approaches to improve

Qualifications

• 1+ years in marketing, demand generation, digital marketing, or a related field.
• Experience supporting or executing marketing campaigns, projects, or programs.
• Experience using data or performance results to evaluate effectiveness and identify opportunities for improvement.
• Planning and executing integrated demand generation campaigns with multi-channel channels.
• Ability to apply customer, market, and audience insights to decisions.
• Bachelor's Degree.

Responsibilities

• Plan, execute, and optimize integrated demand generation campaigns across email, webinars, events, content, social, paid search and display.
• Build campaign briefs, timelines, audience strategies, messaging recommendations, and stakeholder communications.
• Coordinate campaign activities across channels to ensure on-time delivery.
• Use insights to inform strategy and continuously improve performance.
• Collaborate with Sales, Product Marketing, Digital Marketing, and other teams to align efforts.
• Leverage AI tools to improve planning, research, content, and efficiency.

Skills

Demand generation

Digital marketing

Campaign planning

Data analysis

Cross-functional collaboration

AI-enabled marketing

Education

Bachelor's Degree

Tools

CRM

Marketing automation

Campaign analytics

Job description

Relias is a mission-driven company improving clinical and financial outcomes for healthcare organizations through its Relias Platform of connected solutions. The Demand Generation Specialist will plan, execute, and optimize multi-channel campaigns that drive demand for Relias B2B SaaS solutions and contribute to pipeline and bookings goals.

The role involves campaign ownership, collaboration across Sales, Product Marketing, and Digital Marketing, and leveraging AI-enabled approaches to improve