AI-Driven Demand Gen Specialist for B2B SaaS

Relias US; Morrisville (NC); On-site; USD 50,000 - 65,000; Full time

Benefits offered by this job

Health benefits & 401k match

Hybrid work environment

Free coffee & pastries onsite

Job summary

Relias is seeking a Demand Generation Specialist to plan, execute, and optimize multi-channel campaigns for Relias B2B SaaS solutions and contribute to pipeline and bookings goals. This role bridges campaign support and ownership, combining creative thinking, data analysis, cross-functional collaboration, and persistent curiosity to uncover opportunities and improve performance.

Based at our Morrisville, NC headquarters with a flexible hybrid work option, you will collaborate with Sales, Product

Qualifications

• 1+ years of experience in marketing, demand generation, digital marketing, marketing communications, or a related field.
• Experience supporting or executing marketing campaigns, projects, or programs.
• Experience using data or performance results to evaluate effectiveness and identify opportunities for improvement.
• Skill in planning and executing integrated demand generation campaigns: Translates business objectives into defined campaign plans, briefs, timelines, audience strategies, channel activities, and stakeholder communications across relevant marketing channels.
• Ability to apply customer, market, and audience insights to campaign decisions: Uses research, customer needs, buying behaviors, engagement patterns, and campaign learnings to inform audience selection, messaging recommendations, content opportunities, and channel choices.

Responsibilities

• Execute, manage and optimize integrated demand generation campaigns across email, webinars, events, content, social, search and display.
• Build campaign briefs, timelines, audience strategies, messaging recommendations, and stakeholder communications.
• Coordinate campaign activities across channels to ensure campaigns are executed on time and accurately.
• Analyze audience, market, and campaign data to identify trends and opportunities for improvement.
• Partner with Sales, Product Marketing, Digital Marketing, Marketing Ops, Content, Events, and Client Success to deliver coordinated programs.
• Incorporate feedback from stakeholders and customers to improve campaign execution and optimization.
• Explore AI-enabled approaches to planning, research, content development, analysis, and workflow efficiency.

Skills

Marketing experience

Data-driven decisions

Cross-functional collaboration

Campaign execution

Education

Bachelor’s Degree

Job description

Relias is seeking a Demand Generation Specialist to plan, execute, and optimize multi-channel campaigns for Relias B2B SaaS solutions and contribute to pipeline and bookings goals. This role bridges campaign support and ownership, combining creative thinking, data analysis, cross-functional collaboration, and persistent curiosity to uncover opportunities and improve performance.

Based at our Morrisville, NC headquarters with a flexible hybrid work option, you will collaborate with Sales, Product