Principal, Demand Generation – Money Solutions

Intuit; San Diego (CA); On-site; USD 191,000 - 259,000; Full time

Job summary

Intuit is seeking a Demand Generation Principal for Money Solutions in the San Diego area. You will own engagement and demand generation targeting mid-market customers, expanding attach to payments, bill pay, lending, and card products while driving net-new customer growth.

You’ll align product marketing, growth, sales, and risk to deliver a cohesive adoption journey. Expect a data-driven, full-funnel approach with strong compliance collaboration and a focus on lifecycle optimization.

Qualifications

• 10+ years of B2B demand generation, lifecycle, or growth marketing experience, with fintech/payments exposure.
• Fluency in install-base and product-led growth motions: propensity-based targeting, in-product marketing, lifecycle triggers.
• Experience with compliance considerations in marketing financial products and collaboration with legal/compliance teams.
• Strong full-funnel design and demand-gen stack knowledge: marketing automation, CRM, paid media, webinars, email, with attribution discipline.
• Data-first mindset: segment by usage and financial signals, test relentlessly, justify investment with pipeline/attach-rate math.
• Ability to align product marketing, product growth, sales, and risk around a shared expansion motion.
• Deep understanding of mid-market finance buyers (CFO, controllers, AP/AR leaders) and their cash-flow pain points.

Responsibilities

• Own demand generation strategy and pipeline targets for the Money portfolio in the mid-market segment.
• Build always-on install-base programs using product and financial signals to surface money products.
• Design cross-audience acquisition campaigns focused on money-movement pain points to win new mid-market customers.
• Coordinate with product marketing and growth teams to align offers and narratives into a single adoption journey per product line.
• Collaborate with sales and customer success on high-propensity target lists and clean handoffs for money products.
• Work with legal, risk, and compliance to ensure campaigns are accurate and compliant.
• Activate money campaigns through Regional Marketing field teams with plays, content, and target accounts.
• Own the measurement framework (attach, expansion, new-logo pipeline, ROI) and reallocate investments accordingly.

Skills

B2B demand generation

Lifecycle marketing

Growth marketing

Full-funnel campaigns

Marketing automation

CRM usage

Attribution discipline

Data-driven decisions

Cross-team collaboration

Mid-market finance buyer understanding

Job description

Overview

Intuit’s Money portfolio — Bill Pay, Payments, Capital and Lending, and IBCC — turns our platform into the financial operating system for mid-market businesses. As Demand Generation Principal for Money Solutions, you will own engagement and demand generation into Intuit’s existing mid-market install base for the Money portfolio, as well as cross‑audience campaigns that acquire net‑new customers. This is a principal‑level role with a rich expansion canvas: our mid‑market customers already run their financials on Intuit, giving us unmatched context to offer the right money product at the right moment. You’ll build programs that convert that context into adoption — driving attach of payments, bill pay, lending, and card products — while also designing acquisition campaigns that lead with money movement and cash‑flow pain points to win new logos. You’ll be measured on attach, expansion pipeline, and new‑customer pipeline contribution.

Responsibilities

• Own demand generation strategy and pipeline targets for the Money portfolio — Bill Pay, Payments, Capital/Lending, and IBCC — in the mid‑market segment, spanning install‑base expansion and new‑customer acquisition.
• Build always-on install‑base programs that use product and financial signals to surface the right money product to the right customer at the right moment — across in‑product, lifecycle, and sales‑assisted channels.
• Design cross‑audience acquisition campaigns that lead with money‑movement pain points — slow receivables, manual AP, access to capital, spend control — to bring net‑new mid‑market customers to Intuit.
• Partner with product marketing and product growth teams to align offers, in‑product placements, and campaign narratives into one coherent adoption journey per product line.
• Coordinate with sales and customer success on high‑propensity target lists, sequenced plays, and clean handoffs for sales‑assisted money products like Capital and IBCC.
• Work with legal, risk, and compliance partners to ensure campaigns for regulated products are accurate, compliant, and still compelling.
• Activate money campaigns through the Regional Marketing field team at the pod level, supplying plays, content, and target accounts.
• Own the measurement framework — attach rates, expansion and new‑logo pipeline, campaign ROI, and cohort behavior — and use it to reallocate investment to what works.

Qualifications

• 10+ years of B2B demand generation, lifecycle, or growth marketing experience, with meaningful exposure to fintech, payments, lending, or embedded finance products.
• Deep fluency in install‑base and product‑led growth motions: propensity‑based targeting, in‑product marketing, lifecycle triggers, and offer design.
• Understanding of the compliance and regulatory considerations inherent in marketing financial products (payments, lending, card), and experience partnering with legal/compliance teams.
• Command of full‑funnel campaign design and the demand gen stack — marketing automation, CRM, paid media, webinars, and email — with strong attribution discipline.
• A data‑first operating style: you segment on usage and financial signals, test relentlessly, and defend investment with pipeline and attach‑rate math.
• Principal‑level influence: experience aligning product marketing, product growth, sales, and risk partners around a shared expansion motion.
• Strong grasp of the mid‑market finance buyer (CFO, controller, AP/AR leaders) and their cash‑flow, payment, and capital pain points.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job‑related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The Expected Base Pay Range For This Position Is

Mountain View $205,000 - $277,500

San Diego, CA $191,000- $258,500