Principal Demand Gen: Mid‑Market Workforce Solutions

Intuit Inc.; United States; On-site; USD 191,000 - 278,000; Full time

Benefits offered by this job

Cash bonus

Equity rewards

Benefits

Job summary

Intuit Inc. is seeking a Demand Generation Principal for Workforce Solutions to own engagement and demand generation for mid-market install bases and cross-audience campaigns that acquire net-new customers.

This principal-level role intersects lifecycle marketing and acquisition, with responsibility for expansion pipeline, cross-sell revenue, and new-logo pipeline across Workforce and Payroll products.

Qualifications

• 10+ years of B2B demand generation, lifecycle, or growth marketing experience.
• Experience marketing HCM, payroll, workforce management, or HR-tech categories, or ability to master new domains quickly.
• Deep fluency in install-base marketing: propensity modeling, segmentation, in-product and lifecycle channels, and cross-sell playbooks.
• Proficient in full-funnel campaign design and the demand gen stack with strong attribution.
• Data-driven operating style with ability to build target lists from usage and firmographic signals.
• Principal-level influence: setting strategy, aligning teams around an expansion motion, driving execution across departments.

Responsibilities

• Own demand generation strategy and pipeline targets for Workforce and Payroll in the mid-market segment.
• Build install-base programs to identify, engage, and convert existing mid-market customers.
• Design cross-audience acquisition campaigns to attract net-new customers.
• Partner with product marketing, sales, and customer success on coordinated plays.
• Orchestrate the channel mix into coherent journeys for each segment and persona.
• Collaborate with Regional Marketing field team to activate campaigns at the pod level.
• Own the measurement framework: expansion pipeline, attach rates, ROI, and cohort conversion.
• Mine customer and funnel data to evangelize insights across the marketing organization.

Skills

Demand generation strategy

Lifecycle marketing

Cross-audience campaigns

Campaign measurement

Data-driven decision making

Leadership & collaboration

Tools

Marketing automation

CRM

Paid media

Webinars

Email marketing

Job description

Intuit Inc. is seeking a Demand Generation Principal for Workforce Solutions to own engagement and demand generation for mid-market install bases and cross-audience campaigns that acquire net-new customers.

This principal-level role intersects lifecycle marketing and acquisition, with responsibility for expansion pipeline, cross-sell revenue, and new-logo pipeline across Workforce and Payroll products.