Principal, Demand Generation – Money Solutions

Intuit Inc.; United States; On-site; USD 191,000 - 278,000; Full time

Job summary

Intuit Inc. seeks a Demand Generation Principal for Money Solutions to own engagement and demand generation within Intuit’s mid-market Money portfolio. You will expand install-base adoption of Bill Pay, Payments, Capital/Lending, and IBCC, while designing cross‑audience campaigns that win new logos.

You’ll collaborate with product marketing, growth, and sales to create a cohesive adoption journey and measure attach, expansion, and new‑logo ROI, with compliance rigor as needed.

Qualifications

• 10+ years in B2B demand generation, lifecycle, or growth marketing in fintech/payments.
• Experience building programs for mid-market install base and new customers.
• Strong cross-functional collaboration with product marketing, growth, sales, and legal/compliance.
• Proven ability to design measurement frameworks and optimize ROI.

Responsibilities

• Own demand generation strategy and pipeline targets for the Money portfolio in mid-market.
• Build always-on install-base programs using signals to surface the right money products.
• Design cross-audience campaigns focusing on money-movement pain points to gain new logos.
• Coordinate with sales, customer success, and risk partners for seamless handoffs.
• Align offers and narratives across product marketing and growth teams into one journey.
• Own measurement of attach, expansion, and ROI; reallocate investments based on data.

Skills

Demand generation

B2B marketing

Lifecycle marketing

Fintech/payments expertise

Cross-functional leadership

Data-driven

Tools

Marketing automation

CRM

Paid media

Webinars

Email marketing

Job description

Intuit’s Money portfolio — Bill Pay, Payments, Capital and Lending, and IBCC — turns our platform into the financial operating system for mid-market businesses. As Demand Generation Principal for Money Solutions, you will own engagement and demand generation into Intuit’s existing mid-market install base for the Money portfolio, as well as cross-audience campaigns that acquire net-new customers.

This is a principal-level role with a rich expansion canvas: our mid-market customers already run their financials on Intuit, giving us unmatched context to offer the right money product at the right moment. You’ll build programs that convert that context into adoption — driving attach of payments, bill pay, lending, and card products — while also designing acquisition campaigns that lead with money movement and cash-flow pain points to win new logos. You’ll be measured on attach, expansion pipeline, and new-customer pipeline contribution.

Responsibilities

• Own demand generation strategy and pipeline targets for the Money portfolio — Bill Pay, Payments, Capital/Lending, and IBCC — in the mid-market segment, spanning install-base expansion and new-customer acquisition.
• Build always-on install-base programs that use product and financial signals to surface the right money product to the right customer at the right moment — across in-product, lifecycle, and sales-assisted channels.
• Design cross-audience acquisition campaigns that lead with money-movement pain points — slow receivables, manual AP, access to capital, spend control — to bring net-new mid-market customers to Intuit.
• Partner with product marketing and product growth teams to align offers, in-product placements, and campaign narratives into one coherent adoption journey per product line.
• Coordinate with sales and customer success on high-propensity target lists, sequenced plays, and clean handoffs for sales-assisted money products like Capital and IBCC.
• Work with legal, risk, and compliance partners to ensure campaigns for regulated products are accurate, compliant, and still compelling.
• Activate money campaigns through the Regional Marketing field team at the pod level, supplying plays, content, and target accounts.
• Own the measurement framework — attach rates, expansion and new-logo pipeline, campaign ROI, and cohort behavior — and use it to reallocate investment to what works.

Qualifications

• 10+ years of B2B demand generation, lifecycle, or growth marketing experience, with meaningful exposure to fintech, payments, lending, or embedded finance products.
• Deep fluency in install-base and product-led growth motions: propensity-based targeting, in-product marketing, lifecycle triggers, and offer design.
• Understanding of the compliance and regulatory considerations inherent in marketing financial products (payments, lending, card), and experience partnering with legal/compliance teams.
• Command of full-funnel campaign design and the demand gen stack — marketing automation, CRM, paid media, webinars, and email — with strong attribution discipline.
• A data-first operating style: you segment on usage and financial signals, test relentlessly, and defend investment with pipeline and attach-rate math.
• Principal-level influence: experience aligning product marketing, product growth, sales, and risk partners around a shared expansion motion.
• Strong grasp of the mid-market finance buyer (CFO, controller, AP/AR leaders) and their cash-flow, payment, and capital pain points.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The expected base pay range for this position is:
Mountain View $205,000 - $277,500
San Diego, CA $191,000- $258,500