Strategic Customer Growth Lead

The Campbell's Company; Rogers (AR); Hybrid; USD 117,600 - 161,700; Full time

Benefits offered by this job

Medical, dental, disability, AD&D, and

Life insurance for individuals and fam

401(k) matching with immediate vesting

Job summary

Campbell’s is seeking a Customer Sales Lead to drive growth in the Rogers, AR region. You will shape integrated growth plans, manage key supplier relationships, and lead category-driven initiatives with Walmart.

Responsibilities include forecasting, promotion planning, and cross-functional collaboration to maximize net sales and market share across Campbell’s Snacks. The role requires 6+ years in CPG, a Bachelor’s degree, and strong analytical and negotiation skills.

Qualifications

• Bachelor's degree required.
• 6+ years’ experience in the CPG industry.

Responsibilities

• Lead integrated growth planning with Walmart and develop annual strategic plans.
• Manage supplier relationships on assigned categories.
• Create optimal customer plans using sales planning tools and data.
• Develop and implement trade promotion strategies with the customer.
• Collaborate with DSD Field Sales and Independent Operators to win at the customer site.
• Conduct post-event analyses to optimize future promotions and allocate resources.

Skills

Strong written and verbal comms skills

Strong analytical thinking

P&L management experience

DSD business experience

Willingness to travel

Education

Bachelor's degree

Tools

Syndicated data (IRI/Nielsen)

Job description

Campbell’s is seeking a Customer Sales Lead to drive growth in the Rogers, AR region. You will shape integrated growth plans, manage key supplier relationships, and lead category-driven initiatives with Walmart.

Responsibilities include forecasting, promotion planning, and cross-functional collaboration to maximize net sales and market share across Campbell’s Snacks. The role requires 6+ years in CPG, a Bachelor’s degree, and strong analytical and negotiation skills.