Digital Experience Lead - Growth & Conversion

KFC Corporation; Irvine (CA); On-site; USD 109,000 - 129,000; Full time

Benefits offered by this job

Hybrid work schedule

Vacation days and sick leave

Paid holidays

Recharge Days

Bonus program

LinkedIn Learning access

401(k) matching

Job summary

Habit Burger & Grill is seeking an Associate Manager, Digital Experience to drive omni-channel opportunities across our app, web, and kiosk experiences. You will identify high-impact chances to improve conversion, average check, and MyHabit growth while aligning with Technology, CRM/Lifecycle, Marketing, and Operations.

You will define briefs, launch readiness, and success metrics, translating business goals and guest insights into actionable plans.

Qualifications

• 5-8+ years in ecommerce, digital product, digital marketing, or related roles.
• Experience with app/web optimization and digital platforms.
• Ability to translate goals into briefs, prioritization, launch considerations, and success metrics.
• Comfort using funnel data, usability insights, and performance reporting.
• Experience partnering with Technology, Analytics, Marketing, and Operations.
• Strong stakeholder alignment and communication skills.

Responsibilities

• Own the business-side digital opportunity pipeline across app, web, and kiosk.
• Lead digital merchandising and conversion optimization to improve clarity and checkout.
• Translate opportunities into briefs and launch plans with cross-functional teams.
• Establish post-launch readouts, learnings, and recommendations to boost performance.

Skills

Ecommerce

Digital product

Cross-functional collaboration

Analytics

Project management

Communication

Job description

Habit Burger & Grill is seeking an Associate Manager, Digital Experience to drive omni-channel opportunities across our app, web, and kiosk experiences. You will identify high-impact chances to improve conversion, average check, and MyHabit growth while aligning with Technology, CRM/Lifecycle, Marketing, and Operations.

You will define briefs, launch readiness, and success metrics, translating business goals and guest insights into actionable plans.