CRM & Loyalty Growth Leader

YUM; Irvine (CA); Hybrid; USD 122,000 - 143,000; Full time

Benefits offered by this job

Hybrid work schedule

Vacation & holidays

Recharge Days

Bonus program

Healthcare benefits

401(k) with 6% match

LinkedIn Learning access

Onsite childcare

Job summary

Habit Burger Grill is seeking a Manager of CRM & Loyalty Growth to lead CRM, lifecycle marketing, and loyalty initiatives. This role translates business objectives and guest insights into strategic recommendations and growth initiatives that strengthen relationships and drive measurable results.

You will lead customer growth strategy, design, launch and optimize Habit’s evolving loyalty platform, partnering with internal and external teams to develop business cases, define requirements, and set

Qualifications

• 5-8+ years in CRM, lifecycle marketing, loyalty, or related fields.
• Experience building customer engagement and growth strategies with measurable outcomes.
• Proven ability to quantify outcomes with business cases and data-driven scenarios.
• Knowledge of segmentation, personalization, offer strategy, retention, and customer value growth.
• Ability to translate insights into strategic recommendations and requirements.

Responsibilities

• Identify customer growth opportunities through behavior, program performance, and market trends.
• Develop strategies for prioritized growth initiatives with clear targets and success criteria.
• Build business cases and quantify expected impacts on acquisition, engagement, and revenue.
• Shape CRM and lifecycle marketing approaches to drive priority behaviors.
• Develop personalization and offer approaches to balance value and impact.
• Support loyalty program design, launch, and ongoing management.
• Design testing and learning agendas with hypotheses and metrics.
• Establish measurement frameworks with KPIs and performance reporting.
• Evaluate performance and refine future recommendations.

Skills

CRM strategy

Lifecycle marketing

Loyalty programs

Growth strategy

Data analysis

Stakeholder management

Cross-functional collaboration

Financial acumen

Marketing tech knowledge

Retail/restaurant experience

Job description

Habit Burger Grill is seeking a Manager of CRM & Loyalty Growth to lead CRM, lifecycle marketing, and loyalty initiatives. This role translates business objectives and guest insights into strategic recommendations and growth initiatives that strengthen relationships and drive measurable results.

You will lead customer growth strategy, design, launch and optimize Habit’s evolving loyalty platform, partnering with internal and external teams to develop business cases, define requirements, and set