Strategic CPG Sales Lead — Natural Channel Growth

Campbell Soup Company; United States; On-site; USD 118,000 - 162,000; Full time

Benefits offered by this job

Medical, dental, disability, AD&D, and

Life insurance

401(k) with company match

Paid time off and holidays

Job summary

Campbell Soup Company is seeking a Senior Customer Sales Lead for the Campbell’s Snacks portfolio in the Natural Channel. You will drive growth through integrated planning with UNFI and Whole Foods Market, building strategies that deliver sales, profitability, and market share gains while managing distributor relationships and forecasts.

You will lead JBP processes, analyze promotional performance, and collaborate with cross-functional teams to align brand objectives with customer needs, travel

Qualifications

• Bachelor’s degree required.
• 8+ years of experience in the Consumer Packaged Goods (CPG) industry.
• Prior Customer Sales Lead (CSL) experience.
• Proven experience developing and executing customer growth strategies and annual business plans.
• Strong financial acumen with experience managing P&Ls, trade investments, and customer profitability.
• Experience developing forecasts, promotional plans, and customer business reviews.
• Strong analytical skills with ability to translate data into actionable recommendations.
• Experience leveraging syndicated data sources such as IRI, Circana (IRI), or Nielsen.
• Excellent written, verbal, presentation, and negotiation skills.
• Strong problem-solving and critical-thinking abilities.
• Demonstrated ability to influence and build relationships with key customer stakeholders.
• Ability to effectively partner across multiple cross-functional teams.
• Experience managing complex customer relationships and distributor partnerships.

Responsibilities

• Lead the integrated growth planning process with UNFI and Whole Foods Market.
• Develop and execute customer strategies that deliver net sales, profitability, and market share growth.
• Manage the UNFI distributor relationship to ensure distribution across the Natural Channel.
• Create customer business plans, forecasts, and promotional strategies using planning tools.
• Analyze promotional performance, trends, profitability, and spending effectiveness.
• Conduct joint business planning (JBP) with volume forecasts and commitments.
• Identify profitable growth opportunities, including new item launches and expanded distribution.
• Lead category business reviews using data to uncover insights and drive recommendations.
• Partner with customer buyers and merchandising leaders to implement brand strategies.
• Influence customer decision-making and assortment strategies.
• Develop monthly forecasts and identify risks to shipments and demand.
• Monitor deductions, post-audits, trade spending, and investments for compliance.
• Collaborate with Customer Marketing on programs aligned with brand objectives.
• Assess performance and market dynamics to inform growth strategies.

Skills

Customer growth strategies

Forecasting

P&L management

Trade investments

Analytical skills

Syndicated data (IRI/Circana/Nielsen)

Cross-functional influence

Negotiation

Executive communication

Education

Bachelor’s degree

Tools

IRI/Circana/Nielsen

Job description

Campbell Soup Company is seeking a Senior Customer Sales Lead for the Campbell’s Snacks portfolio in the Natural Channel. You will drive growth through integrated planning with UNFI and Whole Foods Market, building strategies that deliver sales, profitability, and market share gains while managing distributor relationships and forecasts.

You will lead JBP processes, analyze promotional performance, and collaborate with cross-functional teams to align brand objectives with customer needs, travel