Senior Customer Growth Lead, CPG & Natural Channel

The Campbell's Company; Charlotte (NC); On-site; USD 118,000 - 162,000; Full time

Benefits offered by this job

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Job summary

Campbell's is seeking a seasoned UNFI & Whole Foods Market Customer Sales Lead to drive profitable growth for Campbell’s Snacks in the Natural Channel. You will lead integrated growth strategies, expand market share, and strengthen partnerships with UNFI and Whole Foods Market.

You will develop forecasts, promotional plans, and customer business reviews while managing distributor relationships and cross-functional teams to win in a competitive marketplace.

Qualifications

• Bachelor’s degree required.
• 8+ years of experience in the CPG industry.
• Prior Customer Sales Lead (CSL) experience.
• Proven experience developing and executing customer growth strategies and annual business plans.
• Strong financial acumen with experience managing P&L, trade investments, and customer profitability.
• Experience developing forecasts, promotional plans, and customer business reviews.
• Strong analytical skills with the ability to translate data into actionable recommendations.
• Experience leveraging syndicated data sources such as IRI, Circana (IRI), or Nielsen.

Responsibilities

• Lead integrated growth planning with UNFI and Whole Foods Market.
• Develop and execute customer strategies delivering net sales and market share growth.
• Manage UNFI distributor relationship for distribution in the Natural Channel.
• Create customer business plans, forecasts, and promotional strategies.
• Analyze promotional performance and profitability to optimize investments.
• Lead category business reviews using syndicated data to drive recommendations.
• Collaborate with buyers, category managers, and merchandising leaders to implement brand strategies.
• Develop accurate monthly forecasts and identify risks related to shipments and demand.

Skills

CPG industry experience

Customer Sales Lead experience

Forecasts and promotional planning

P&L and trade investments

Syndicated data proficiency (IRI/Circ·

Education

Bachelor’s degree

Job description

Campbell's is seeking a seasoned UNFI & Whole Foods Market Customer Sales Lead to drive profitable growth for Campbell’s Snacks in the Natural Channel. You will lead integrated growth strategies, expand market share, and strengthen partnerships with UNFI and Whole Foods Market.

You will develop forecasts, promotional plans, and customer business reviews while managing distributor relationships and cross-functional teams to win in a competitive marketplace.